Only B2B

JULY 19, 2023

Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. Discover the untapped possibilities of your data – Elevate your insights with our Database Cleansing service. Segmentation can lead to impressive results.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Biznology

MAY 28, 2014

And 88% are missing basic firmographic data, like industry, revenue or employee size—so profiling and segmentation is pretty tough. In fact, Netprospex report concluded that 84% of B2B marketing databases are “barely functional.” Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”.

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Biznology

JANUARY 30, 2015

But also keep in mind when importing data to enhance your records that appended data will always have its limitations, and is best viewed as directional, versus real “truth.” Be careful not to build targeting or segmentation processes that are primarily dependent on appended data.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

The Point

DECEMBER 15, 2020

. * At whatever interval you elect to define a lead as “non-responsive,” put in place a multi-step, triggered lead nurture campaign (sometimes referred to as a “Wake the Dead” program), one that is purpose-built for non-responders and tailored to specific audience segments.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Biznology

JUNE 29, 2017

Segment your dormant customers, and treat them differently. As marketers well know, different customers have different needs, and represent different levels of value to the firm. Applying segmentation is a key success factor in the reactivation effort, just as it is elsewhere in marketing. Use proven offers.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

The Point

OCTOBER 3, 2012

Not only will this enable you to better segment your campaigns and deliver more relevant information to the right people, but it also provides a handy excuse to ensure the contact information you currently have on file is still current. . • Asking subscribers what information they want to receive.

InsideView 100

InsideView Zoominfo Content Landing Pages 100