Biznology
MARCH 6, 2015
In an effort to improve web-form response rates, we are asking for only a name and email address. The post Troubleshooting your B2B marketing data problems appeared first on Biznology. B2B Marketing B2B marketing Big Data data hygiene database marketing'
The Point
APRIL 30, 2012
Because the page is hosted in Marketo , a leading marketing automation platform, the person’s email address, first name, last name, title, and country are all pre-populated, making it easy for the individual to update or correct outdated profile information. Maybe what they really mean is “I’m not interested in this topic.”.
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