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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools. The tool uses generative AI-powered natural language prompts to design, build, and customize ecommerce sites and pages more quickly.

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Additionally, explore incorporating emerging brands into your product assortments to appeal to diverse customer segments and foster loyalty.

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Why referral marketing is business’ secret sauce?

Valasys

That’s why referral marketing is so powerful – it attracts new customers and boosts revenue. Referral marketing which is now an extension of the traditional word-of-mouth marketing relying on the positive word of a content customer. As a result, the brand can get new customers and retain existing customers.

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10 Powerful Ways to Scale-up your Email Marketing During Coronavirus

Valasys

Email marketing has always been an indispensable part of the B2B marketing landscape and is a way for businesses to communicate with their potential customers fast, incurring a minimum cost, and in an accessible and replicable manner. Some brands have desperately increased the number of emails being sent to their customers.

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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot

We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we're deeply connected to the needs and goals of our customers. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Brand Values.

Trends 101
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7 Ways to Grow Your Luxury Brand

Sharpspring

To elaborate on this, here are the six P’s of luxury marketing: People : Recognizing the value of your customers and their investment in your brand is of utmost importance. Provide Assistance Before Customers Ask for It. You need to foster a customer support team that is highly responsive and can act on customer needs in a jiffy.

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In Today’s Experience Economy Your Customer Data Solution is Critical

Martech Advisor

Enterprises must capture, manage, and make sense of huge volumes of data to fully understand customers. This is commonly called "Customer 360." Customer 360 profiles are the foundation for delivering customer experiences that set companies apart from the competition and meet ever-increasing customer expectations.