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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

Informed by your Ideal Customer Profile, guided by your first- and third-party data, they’re the hub from which to roll out creative strategies and messaging tactics. Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring. It’s no longer B2B or B2C; it’s P2P: People-to-People marketing.

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Social Media Best Practices with Your Oktopost Experts

Oktopost

Here you will find a summary of our latest webinar, “From the Experts: Social Media Best Practices with Your Oktopost Experts” hosted with the all-star Customer Success Team here at Oktopost. P2P over B2B. Embracing the Algorithms. And what better way to keep our audience interested than with content?

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Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

After all, customer perception can either make or break a business. If you want to establish trust with your customer, you must show your true self and keep it real. If you want to establish trust with your customer, you must show your true self and keep it real. Leslie’s LinkedIn: [link]. Combustion website: [link].

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Is It Really B2B, Or Something Different All Together?

ViewPoint

And that person has a name, a face and probably a LinkedIn account. You're a P2P marketer. Who wins if you connect with a prospect in a noticeable, meaningful way using social channels like LinkedIn or Facebook before they do? We pitch them to Gloria or Bob. B2B marketers don't target Monolithic Company X or Big Conglomerate Y.

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

Sharing good content provides values for your customers, and it’s not necessary to rehash an entire article if you agree with most of it — you can just send readers to the original source. This information is typically available in media databases and on LinkedIn and Twitter. How do they like to be approached? Click To Tweet.

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MindTickle Embraces Account Engagement and Creates Personalized Stage-Based Experiences with 6sense

6sense

The MindTickle marketing team aligned their priorities across the customer lifecycle by using 6sense to tap into keyword research, to better understand the market’s interest in their solutions and tailor their messaging accordingly. We live in a P2P world. Personalizing cuts through the clutter. Gated content is dead.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person).