Adobe Experience Cloud Blog

JUNE 16, 2010

Jim and his company have been helping B2B selling customers create and deliver content, especially multimedia content, for over fifteen years. Content is a key success factor, as well as a real challenge, for our customers. Many marketing thought leaders have used the expression “think like a publisher,&# and I completely agree.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

ClearVoice

NOVEMBER 22, 2021

It can improve consumer trust by serving up solutions to your customer’s pain points. . It can help foster lasting relationships with your customers. When content will be published and shared. ” “In [YEAR], improve customer retention by [PERCENTAGE].” Landing pages and microsites.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Marketing Insider Group

JULY 30, 2015

In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ A customer training blog. The only difference was that they hadn’t published the content yet. Who’s going to consistently develop the customer training blog once it launches?

Microsite 100

Microsite Paid Search Agency Content Deliverability 100

Hubspot

MARCH 18, 2018

After all, CB Insights designs technology for people in the VC space, so it’s tasked with creating content that will appeal to a broad audience: customers, prospective customers, tech enthusiasts, and investors. Sophia Bernazzani , Editor, HubSpot Customer Success Blog. Takeaway for Marketers: Educate Your Buyers.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

After all, CB Insights designs technology for people in the VC space, so it’s tasked with creating content that will appeal to a broad audience: customers, prospective customers, tech enthusiasts, and investors. Think about the problems that your product or service already aims to solve for customers. Takeaway for Marketers.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Microsites. Case studies.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Think about it. Content is supposed to solve a problem.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Hubspot

FEBRUARY 15, 2017

It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals. Since then, a microsite has been dedicated to the partnership. 14) Halo Awards.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

ClearVoice

JULY 12, 2022

Podcasting. Podcasting. Podcasting. Trend: More brands are jumping into the podcasting realm by either developing branded podcasts or partnering with existing podcasts to get their brands mentioned. More than 48 million podcast episodes now exist. 2022 Content Marketing Trends to Know.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

DivvyHQ

NOVEMBER 22, 2017

Developing a feedback loop, agreeing to a healthy publishing cadence , and responding to customers in real-time all should happen fast. A haphazard content performance will only result in lost customers. This site lets you create custom memes. And the most important part? Nobody likes a crap concert.

Budget Programs 40

Budget Programs Work Management Marketing Management Software 40

Hubspot

MARCH 10, 2016

APIs facilitate the data needed to provide solutions to customer problems. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convince & Convert

DECEMBER 30, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Find a keyword your audience is looking for, and publish content to provide that information. Search Engine Optimization (SEO). Testimonials.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Find a keyword your audience is looking for, and publish content to provide that information. Search Engine Optimization (SEO). Testimonials.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Content Marketing Institute

DECEMBER 21, 2017

Upstanders is a collection of short stories, films, and podcasts that shares the experiences of ordinary people doing extraordinary things to create positive change in their communities. The content microsite shows readers each stage of the beer-making process, beginning with an Idaho hops farmer.

Examples 99

Examples Marketing AI B2B Marketing Content Marketing 99