article thumbnail

B2B Lead Generation Blog: Telemarketing big with Xerox

markempa

« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? Reconnecting with past customers and leads. Appending data and information.

article thumbnail

5 reasons B2B firms should invest in social media

Biznology

This is especially true of LinkedIn , where buyers look at personal profiles and company pages to get a feel for the people and the firm.This most basic reason for investing in social media is defensive. Social media is an excellent source for learning about and keeping up with clients, customers, prospects and competitors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ways To Make Content Syndication Work For You

Excelsior Research

Content syndication is that the act of re-publish web-based content by a third-party website with citing original source. Now, what contents are often re-published? The publisher creates backlinks to the content creator’s website and other social media pages creating organic traffic. It’s a win-win situation for both parties.

article thumbnail

B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

markempa

The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

article thumbnail

Where Is Content Headed?

Marketing Insider Group

And this is having a dramatic impact on the landscape of agencies, publishers and brand advertisers that fuel the creation of much of the content we seek on TV, online and the remaining print vehicles some consumers are clinging on to. But the real trick to becoming an effective storyteller is embodied in extreme customer centricity.

article thumbnail

How Would You Answer “Why Does Most Marketing Stink?”

Marketing Insider Group

Two-Thirds of us are on the “Do Not Call List” to avoid telemarketing – Tweet This! ” It’s Time For Brands To Become Publishers. ” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising. 86% of us skip TV ads - Tweet This! Strategy'

article thumbnail

How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

Publish Keyword-Driven Content. If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors. Connect with him on LinkedIn. Top Your Competitors. Aleksandr is a technology analyst at TechnologyAdvice.