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Top Rank Marketing
AUGUST 30, 2023
Throughout 2023 we’ve focused on elevating through intelligence, relevance, and the kinds of human touches that set brand messaging apart from the increasing reach of those touched solely by AI. ” Alennah Curran Lee Eagle has taken a new position as Senior Account Executive, Strategic Accounts, at LinkedIn*.
Exo B2B
APRIL 11, 2019
When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. We’ve already written two blogs on the subject to try to define the profile of these funny little “bugs”. The Annual List.
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Exo B2B
MARCH 8, 2018
These influencers are all over the place. We already wrote a blog post on the subject to try and define what are these special creatures we call Influencers. One of them, Lee Odden : marketing star, did a great job covering the topic with a blog that is an absolute must-read. Active blog and other publications.
Madison Logic
AUGUST 26, 2020
This article was originally published by MarketingProfs. As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. That’s not a new challenge: Marketers have always needed to deliver positive return on investment (ROI) and meet growth goals.
B2B Digital Marketer
MARCH 23, 2021
Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? You can give your readers, your target customer, the impression that you are knowledgeable, thus establishing credibility in your field. That’s why I say one of the most valuable traits is persistence.”
Marketing Insider Group
JANUARY 29, 2013
Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. While we all want a shiny real-time marketing dashboard running on a wall of flat screens, let’s consider why the metrics themselves are important.
Online Marketing Institute
AUGUST 14, 2011
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Much of the challenge stems from the engagement mid funnel is often seperated from point of conversion. data above).
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