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3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix

KoMarketing Associates

Google claims that 90% of consumers move between devices before accomplishing a (purchasing) goal, so it’s important to reach customers on all the platforms they are frequenting. According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world.

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How D2C healthcare marketers can stay flexible in 2021

Liveintent

Healthcare marketers, in particular, have a big opportunity to diversify their marketing mix to educate customers about new telehealth services and prove their value during tough financial times. Here’s how email can help healthcare marketers stay flexible throughout 2021 and beyond. So it jumped into email.

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B2B Content Marketing: Will Video Kill eBooks?

markempa

A Shift in Customer Behavior in Content Marketing. Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. Inbound (Marketing) Isn’t Enough ” is an example of a top-of-the-funnel video. And no wonder. “We

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Display advertising best practices: ultimate guide

Bannerflow

Knowing what to do and how to do this is an important part of creating and publishing display ads without complications. According to eMarketer research views of mobile display ads now outpace desktop by quite some measure. Always check the networks and publishers you are using to make sure all your ads comply with their regulations.

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B2B Lead Generation Blog: Should blogs and RSS be a part of your lead generation strategy?

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Scobles Link Blog pointed me to this interesting article by Pheedos Bill Flitter, " A Sound Case to Include Blogs and RSS in Your Marketing Mix."

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B2B Lead Generation Blog: This Years Hot New Lead Generation Strategy is Thinking

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I say, go ahead and freely explore new tactics for your marketing mix but above all, think. will remain hot topics in 2006.

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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

After you’ve collected year-over-year analytics data from each marketing channel and their corresponding sales metrics, you should ask yourself two simple but important questions: What’s working? Furthermore, ask more specific questions like: Which audience segments, accounts, or customers did we target? Content marketing.