KoMarketing Associates

DECEMBER 10, 2019

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. Overall, 84% of the “most successful” respondents stated that they use content marketing to build loyalty with their customers.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

Biznology

DECEMBER 17, 2020

This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. Mark Dancer reminded me this year of the importance of distribution channel strategy in B2B marketing— a key element of the marketing mix often viewed as mere logistics, or neglected altogether.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Webbiquity

JULY 23, 2019

If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Over 90% of marketers create video clips with assets they already have. If you have decided to include video content in your marketing strategy, keep going and creating more of them.

Video Marketing 244

Video Marketing Business Work Management Marketing Management 244

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process.

Top of Funnel 82

Top of Funnel Trends B2B Thought Leadership Buyer Personas 82

Liveintent

FEBRUARY 28, 2023

This way, customers can move seamlessly throughout the buyer journey — from open to click to purchase — and enjoy intuitive experiences. Leverage deal IDs for customized buys. You can use deal IDs on email, like on other channels, to reach specific publisher audiences. The result?

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Liveintent

JULY 19, 2021

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. It’s just that in the case of marketers, they want to catch as many customers as possible…and not so many pocket monsters. Customer acquisition with email newsletters.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Tomorrow People

JUNE 14, 2022

Competing within an existing market is not always easy. According to organisational theorist Kenichi Ohmae, companies can only excel if they hone in on three areas of strategic focus: the customer , the company , and the competitor. What their product does: How does their offering fulfil customer needs?

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Sword and the Script | B2B

SEPTEMBER 12, 2023

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. A study, published in March 2023, by the Winterberry Group supports this viewpoint. Using people’s names in marketing email (i.e.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Marketing Insider Group

NOVEMBER 18, 2020

Create Content that Addresses Your Customer Journey. Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing.

Resource Management 362

Resource Management CMS Development Demand Generation Agencies Work Management 362

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is our second joint endeavor on this topic. Want to hear more?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Liveintent

JUNE 23, 2022

If advertisers want to continue engaging and acquiring new customers, they need to start expanding their horizons to untapped touchpoints. Here’s a closer look at why it’s so important to diversify your marketing channels. The importance of diversifying your marketing mix. hours with social media sites.

Advertising Channels 62

Advertising Channels Advertisements Advertising Planning 62

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Video Marketing Strategy. editing and publishing) elements. . script writing), production (e.g., Data and Analytics.

Planning 109

Planning Webinar Metrics Video Marketing Marketing & Strategy 109

Sprout Social

MARCH 4, 2021

Here are a few reasons why content curation makes sense for your overall marketing efforts: Enhance your brand-customer relationship – Social media content curation gives you the opportunity to share user-generated content (UGC). This allows you to put your customers in the spotlight and enhance your relationship with them.

Curation 139

Curation Content Social Media Custom Publishing 139

B2B Marketing Directions

MAY 5, 2019

(The following is a post I published more than six years ago. Given the recent focus on marketing's responsibility for managing customer experiences and driving growth, the topic is as relevant and timely today as it was in the fall of 2012.) reported that marketing is leading revenue growth efforts.

Planning 74

Planning Work Management Marketing Management Paid Search Agency 74

Optinmonster

JANUARY 14, 2024

Nearly a third of marketers (29%) actively incorporate content marketing into their strategies. The statistic that 29% of marketers actively use content marketing reflects its solid and consistent role in the marketing mix, emphasizing the value of content in engaging and retaining audiences.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

B2B Marketing Directions

DECEMBER 20, 2020

Fifty-four percent of senior marketing respondents said that marketing analytics had not had as much influence in their organization as they expected. These research findings show that marketing performance measurement is still very much a work in process. I covered two of these challenges in previous posts ( here and here ).

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Litmus

JUNE 1, 2021

In order to create a fully agile workflow, marketers need to adjust and optimize their technology investments, marketing mix, messaging, and collateral. With tactile marketing automation, for example, you can use intent data to customize the content and timing of direct mail in real-time.”.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

Biznology

JANUARY 22, 2019

It requires thoughtful strategy, real budget, and a keen integration with the rest of the marketing mix. And B2B marketers will try new channels, like Quora, a place where people pose questions and get answers from other individuals. But my favorite benefit for B2B marketers? Broaden the use of social media.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

B2B Marketing Directions

DECEMBER 13, 2020

The explosion of available data about customers and prospects and the expanding capabilities of marketing and analytics technologies have made some aspects of marketing easier than ever to measure. At the same time, however, measuring the impact of marketing on major business financial outcomes remains a difficult task.

Lead Ranking 98

Lead Ranking Paper Demand Generation Agencies Marketing Mix 98

Liveintent

NOVEMBER 20, 2019

Publishers, meanwhile, are pulling away from data management platforms in favor of “segmenting engines that don’t require cookies,” according to AdExchanger. So, marketers and publishers who have first-party data and know how to use it will have a leg up on competitors who don’t.

Work Management 85

Work Management Marketing Management Advertising Agencies Marketing & Strategy 85

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. Michael Brenner described several ways to improve the quality of customer case studies, and I agree with most everything he wrote.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Hubspot

OCTOBER 19, 2010

Content creation is the biggest factor in the Inbound Marketing Equation. Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. Check out our Social Media Marketing Hub to get all the information you need to get started.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry?

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

Liveintent

AUGUST 9, 2022

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Instead of just prioritizing price and quality, they’re also considering brand values and customer-centric services. Brand awareness refers to how familiar customers are with your brand and products.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Bannerflow

MAY 23, 2023

With a focus on Technology and People, Kaizen continually strives to provide the best and most trusted online gaming experience to their customers worldwide. Obsessed with its customers, Kaizen uses technology and data to constantly push the boundaries of online gaming entertainment. Bannerflow enabled us to run everything we wanted.

Campaigns 52

Campaigns Banners Advertising Agencies Landing Pages 52

Digilant

JULY 28, 2022

In years past, streaming services differentiated themselves from linear TV providers by allowing customers to purchase premium access as a way to avoid ads while watching TV. When these platforms first burst onto the scene, most consumers maintained their cable subscriptions and added one or two streaming services to the mix.

Paid Search Agency 52

Paid Search Agency Work Management Ads Marketing Management 52

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

B2B Marketing Directions

JUNE 18, 2023

A growing number of companies are conducting or sponsoring surveys and featuring survey results prominently in their marketing programs. The proliferation of surveys and survey reports has been driven by the growing importance of thought leadership in the B2B marketing mix.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Oktopost

JULY 15, 2020

On LinkedIn, you can publish, test, and refine every layer of your funnel. Create and Publish Relevant and Engaging Content. These messages can contain personalized content, CTA buttons, and Lead Gen Forms, making them a great way to reach out to a prospective customer—if you play it right. Connect to Your CRM.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Liveintent

JUNE 15, 2021

Healthcare marketers, in particular, have a big opportunity to diversify their marketing mix to educate customers about new telehealth services and prove their value during tough financial times. Here’s how email can help healthcare marketers stay flexible throughout 2021 and beyond. So it jumped into email.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Marketing Insider Group

DECEMBER 30, 2013

I intentionally avoided digital , mobile marketing and social media because those topics have become less interesting as they are simply expected by our digital, social and mobile customers. 2014 will be the year of brand publishing. But many brands are still struggling to stay connected to the buyer journey.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Custom Publishing Mobile Marketing 100

SalesIntel

MARCH 27, 2023

Our ability to link employees to their homes and cross-device within those homes at a reasonable scale gives brands and advertisers a complementary approach to other tactics they’re implementing whether it be ABM or ads placed with direct publishers or spending on LinkedIn. B2C marketing space? How do you evaluate data partnerships?

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

Digilant

AUGUST 2, 2022

Today’s B2B marketers now have more channels and more opportunities than ever to reach their customers. . This also means that marketers should reconsider legacy tactics that may no longer be relevant to today’s B2B customers. Ready to learn how to target B2B customers in a remote work context?

Advertising Agencies 52

Advertising Agencies Ideal Customer Profiles Paid Search Agency B2B 52

Writing on the Web

FEBRUARY 19, 2014

Is a business blog worth the time you need to research, write, format and publish quality content? Publishing a quality blog requires time and effort. Publishing a quality blog requires time and effort. Ten years ago, when I first started blogging I declared a blog to be “The best darn marketing tool on the planet!”

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Vision Edge Marketing

NOVEMBER 12, 2013

Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That’s truer today than ever before, because customers have more choices, more control, more ways to connect, and more access information. The Customer Life Cycle . Content and Life Cycle .

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100