Webbiquity
MAY 25, 2021
YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. Affiliate sales support independent publishing. So it’s more about guiding that customer journey.
Outgrow
SEPTEMBER 15, 2022
The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. Kate Fairhurst: I think there’s further disintermediation still to come. I think disintermediation of media storytelling has happened quite extensively. And you don’t mean anything.
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Versium
JUNE 12, 2018
.” The report also predicts that “the rise of automated, self-service machine learning applications will provide retailers new and scalable ways to leverage their massive amounts of information, thus disintermediating traditional data brokerage services.”
Martech
FEBRUARY 1, 2022
Last week, Instacart, the platform that offers grocery delivery and pick-up from local stores, announced new Instacart Ads products that boost CPG brand exposure to customers. These new ad tools and brand pages presumably put CPG brands in the driver’s seat, allowing them to speak more directly to customers. Why we care.
Convince & Convert
NOVEMBER 1, 2011
Brian recently published his 5th book, The End of Business As Usual. ” Should we be publishing sequential chapters in eBook format or things of that nature? Obviously the publishing business is disintermediated, and we understand that. But is long form publishing counter-cyclical? Check em out! ). Brian: Wow.
The ROI Guy
NOVEMBER 4, 2010
IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. To engage better with skeptical buyers, sales could use benefit calculators and ROI tools to help quantify the impact that various solutions and options could have to the customer’s bottom-line.
The ROI Guy
DECEMBER 6, 2010
The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers.
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