NetLine

OCTOBER 2, 2023

Typically, a specific variable, such as user location, gender, or other demographic detail, acts as a signal to inform rule-based triggers that influence the content. They are particularly beneficial for upselling and cross-selling. We’d be remiss if we didn’t mention our own tool, Audience Explorer, here.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

Learn from the Pros

MARCH 11, 2024

They’ve been a staple in digital marketing, enabling tactics like intent-based targeting, cross-site tracking, retargeting, and behavioral advertising. These cookies are primarily used for cross-device and cross-domain tracking for online advertising purposes. The image below illustrates this process.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

SalesIntel

FEBRUARY 19, 2024

Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. This is where SalesIntel helps you with accurate B2B data that includes the contact information of your prospects along with additional company information like demographic and technographic data. #2:

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Martech

MAY 22, 2024

Improved lead nurturing: Marketing can tailor nurture campaigns based on specific customer journeys and demographics, leading to more qualified leads entering the sales funnel. Existing customers are less costly to acquire, provide upsell and cross-sell opportunities and will become advocates for your brand.

De-duplication 85

De-duplication Marketing Automation Services Lead Ranking Work Management 85

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Upsell and cross-sell campaigns encourage customers to purchase higher-value or premium products or services instead of their initial purchase, or complementary products in addition to it. Loyalty and referral-focused campaigns encourage your existing customers to become brand advocates.

Paid Content 115

Paid Content Top of Funnel Campaigns Paid Search Agency 115

LeadSquared

SEPTEMBER 17, 2021

A confirmation email can also be a great tool to cross-sell other products. For example, during a flight booking on MakeMyTrip, they sell hotel bookings, pick up and drop cabs, and daily rentals. This is how you will be able to sell hiking shoes to a hiker who was looking for trail routes on Instagram and not hiking shoes.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Automation Automation 97

Single Grain

FEBRUARY 3, 2020

User experience (UX) testing can turn this data into revenue by allowing a brand to see how they can personalize their service for each customer, make the purchasing process more seamless, reward loyalty and improve customer service. If you own a store, could your rates of conversion improve with loyalty schemes?

Ideal Customer Profiles 131

Ideal Customer Profiles Cross-Selling Loyalty Eye-Tracking 131

Sprout Social

MARCH 27, 2024

Reputation management also goes beyond customer interactions—it monitors social media and news outlets for brand mentions to ensure a positive customer experience across all touchpoints. Builds customer loyalty Engaging with customer feedback shows you value their opinions. This ultimately leads to a stronger, more resilient brand.

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

Salesforce Marketing Cloud

JANUARY 11, 2024

In B2B (business-to-business) sales, one business sells goods or services to another. Because businesses typically require chains of approval, closing a B2B sales deal usually involves detailed touchpoints, presentations, product demos, and negotiations with decision-makers, leading to a long sales cycle. Learn more What is B2B sales?

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Martech Advisor

NOVEMBER 6, 2019

Intro: Improving customer experience (CX) means – improving people, processes, product, and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals. To generate more revenue by retaining, renewing and upselling or cross-selling to existing customers.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

PureB2B

OCTOBER 16, 2016

Big data allows you to gain deep insights about pretty much any demographic you might wish to tap. Promote customer loyalty. Loyalty programs have also made it easier for business owners to provide an efficient way to track purchases and use this data to monitor which promotions and incentives customers respond favorably to.

Marketing Management 62

Marketing Management Peer-to-peer Cross-Selling Loyalty 62

PureB2B

OCTOBER 16, 2016

Big data allows you to gain deep insights about pretty much any demographic you might wish to tap. Promote customer loyalty. Loyalty programs have also made it easier for business owners to provide an efficient way to track purchases and use this data to monitor which promotions and incentives customers respond favorably to.

Marketing Management 62

Marketing Management Peer-to-peer Cross-Selling Loyalty 62

Porch Group Media

JUNE 25, 2019

Most do not offer third party data sources inherently built into the system to fill in the missing blanks, add additional demographic and behavioral insights and even insights into active purchase intent. Your customers interact with you across multiple touchpoints, across channels, and at the time of their choosing. Learn more.

Ideal Customer Profiles 40

Ideal Customer Profiles First-Mover Advantage Marketing Management Touchpoints 40

Martech Advisor

NOVEMBER 6, 2019

Intro: Improving customer experience (CX) means – improving people, processes, product, and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals. To generate more revenue by retaining, renewing and upselling or cross-selling to existing customers.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Valasys

APRIL 3, 2020

B2B eCommerce is all about adopting inbound marketing skills to sell, of which, your website is an absolute imperative. Read more on How to Build Customer Loyalty with Content Marketing. What is a B2B eCommerce with example. Adopt an omnichannel strategy. A complete view of the customer unlocks better business performance.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Convince & Convert

JUNE 27, 2011

If we seek to evade the “one message fits all&# approach (as most marketers probably should), how can we ensure that every touchpoint with each customer conveys relevance and builds a solid relationship? High Demand, Better Customer Record: Up-Sell or Cross-Sell Opportunities. Added Time, Low Demand: Loyalty.

Email Marketing 138

Email Marketing Cross-Selling Marketing & Strategy Marketing Strategy 138

Martech Advisor

OCTOBER 18, 2019

ID graphs essentially provide you with the demographic, geographic, behavioral, purchase and other crucial data about a customer and make that customer ‘addressable’, so you can deliver an enhanced customer experience.

Marketing Automation Services 45

Marketing Automation Services Work Management Examples Marketing Management 45

SnapApp

AUGUST 1, 2017

Once you’ve closed a sales opportunity, continue to nurture your post-sale customers to encourage upsells, cross-sells, referrals, and garner valuable feedback. . Continue to nurture customers for cross-sells, upsells and valuable information about your brand interactions. Demand gen doesn't end at the sale. Source ).

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

SnapApp

SEPTEMBER 8, 2017

The result : Less time screening, more time selling. . The goal of MoFu content is to guide your prospect through the buyer’s journey, providing material that will help prospects evaluate your brand, build loyalty, and establish a preference for your brand over the competition. . . How to craft a well-oiled lead funnel. Conversion.

Top of Funnel 92

Top of Funnel Sales Management Lead Ranking Sales Qualified Leads 92

Inbox Insight

NOVEMBER 23, 2022

It includes the entire lifecycle of selling to those prospects — including nurturing leads into qualified opportunities, converting leads into closed deals, and managing the post-sale relationship. Programmatic advertising uses AI to automate the process of buying and selling digital advertising space. Reading time: 10 minutes.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Inbox Insight

JANUARY 5, 2023

It’s designed to generate leads, sell your solution and promote trust in your brand – presenting it as a thought leader and fostering brand loyalty. It aims to leave a positive image of the company in the mind of potential customers, encouraging brand loyalty and trust in their solutions. Firmographic intent.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Martech

FEBRUARY 25, 2022

This includes cross-channel, multi-touch and multi-wave campaigns. Marketers can build individually personalized content quickly through a drag-and-drop Email Builder, from scratch or from a template, execute and monitor all aspects of their campaign directly; helping boost engagement, loyalty and customer lifetime value.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Salesforce Marketing Cloud

MARCH 11, 2024

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Cross-Selling 59