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Everything You Need to Know About Digital Engagement

Salesforce Marketing Cloud

Not only has our digital shopping increased, but much of our day-to-day life — from working to attending doctor appointments — also happens online. First-party data is usually captured by a customer relationship management (CRM) system that helps collect, structure, and analyze data easily. But what topics should you cover?

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Moving Mount Rushmore: How to convince your management of your brilliant idea

B2BMarketing.net

You are sure this is the direction to take to differentiate your business, gain customer loyalty and grow SOM. What does you own ABM/CRM data offer to support your thesis? Why can’t we decide what to do, if anything, about our corporate brand from our own CRM? But your idea is surely not top of management’s mind.

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Salesforce spring 2023 release: The business executive’s guide, part 2

Martech

Sales: Analytics, Account Discovery Dashboard, AI and more The latest sales updates are, in my opinion, a game-changer. They will make your sales process more efficient and easier to manage, which will help your teams close deals faster. Prioritize recommended changes based on what is most important to your team. Get MarTech!

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5 Strategies for Keeping Existing Clients Engaged

The Lead Agency

When we talk about business growth, a lot of our attention automatically leans towards lead generation and sometimes we forget the importance of reengaging our current customers through B2B customer retention. Thankfully, this is becoming easier as CRM technology has improved. Build a Customer Loyalty Program.

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What Is a Customer Satisfaction Survey? Importance, Types, and Tips

Salesforce Marketing Cloud

Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Your customer relationship management (CRM) system makes it easy to track, manage, and analyze this data in one centralized location.

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Why it’s time to rethink your feedback emails and how to do it right

Martech

They’re useful, and we use the return data in our email program, customer profiles and product development B. Meh … They don’t do much for our email program, but we send them anyway to stay in the inbox and every once in a while, we get interesting comments. We don’t get much helpful info from them and readers generally ignore them.

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How social media collaboration can boost your strategy’s impact

Sprout Social

It’s a tool for customer service and nurturing loyalty. Think about it: Every team in your company is full of experts. Let’s walk through how you can practice social media collaboration with teams across your organization to increase your social strategy’s impact. The benefits of cross-team collaboration.