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Why it’s time to rethink your feedback emails and how to do it right

Martech

Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. 8 reasons why brands send surveys and review requests Marketers are probably more curious to learn what other people are thinking than anybody else in your company.

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Secrets to a Successful Pharma Product Launch: Best Practices For Impactful Events

SpotMe Blog

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. Align messaging across all channels for consistency in your pharma marketing strategy. Feed these insights back into your pharma CRM to optimize future outreach.

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5 Types of Emails That Improve Customer Retention

Sharpspring

But in doing so, many marketers overlook an equally important goal: customer retention. . In fact, email marketing to existing customers is extremely cost-effective. Optimized marketing spend. And despite competition from social media, email marketing to existing customers is still the most cost-effective strategy out there.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. The Ultimate List of Types of Marketing. Account-based Marketing. Brand Marketing.

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Your Consumer Is the New CMO

Martech Advisor

New marketing technology is giving consumers more control over their interactive journey, allowing them to participate more actively in the process – and providing smart brands with a powerful opportunity to engage, recruit and retain their best prospects like never before, writes Michael Priem, Founder and CEO of Modern Impact.

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How to Automatically Segment Your Leads for Increased Profit

Optinmonster

Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. Lead segmentation is a digital marketing strategy that involves sorting your leads into groups with similar characteristics, needs, or interests. What Is Lead Segmentation? Why Is Lead Segmentation Important?

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Survey Webinar Recap

GreenRope

Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. Use our survey feature to find out useful opinions and related information from your contacts. Discover how to automate and trigger workflows for advanced automation with GreenRope.