Lead Gen Tactics from 4 MarketingSherpa Case Studies
markempa
AUGUST 25, 2014
Case Study #2 – Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads. Technology is a major factor in effective lead scoring and nurturing once that lead has been generated. Case Study #4 – B2B Lead Generation: 300% ROI from email and teleprospecting combo to house list.
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