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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

Ideally this knowledge is available in a centralized digital library that agents, field service technicians, and customers can access from anywhere for fast, quality service. You likely have FAQs and knowledge base articles to guide your contact center agents and field service technicians, but how often is that information updated?

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How to create a complaint management system to protect your brand reputation

Sprout Social

Training and team enablement Set your customer service team up for success by providing them with training and resources to do their best work. Create training materials that cover the fundamentals of complaint management and outline company policies and procedures.

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Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest

Salesforce Marketing Cloud

LLMs are trained on massive datasets, which gives them a deep understanding of a broad context of information. Train your own LLM Thinking of adding generative AI to your business? You don’t need to train your own. Do not expect the LLM to be your source of truth because it’s not your knowledge base.”

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From Service to Sales: How Field Service Can Drive Revenue Growth

Salesforce Marketing Cloud

Let’s look at how field service management with AI, training, and incentives can set your team up for success. Train your mobile workers on sales techniques and how to look for customer cues. Uncovering an opportunity and creating a lead in the CRM goes directly to Sales for follow up.

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A roundup of the latest AI-powered marketing technology releases

Martech

CRM/Personalization Salesforce’s Einstein GPT for Commerce combines proprietary AI models with generative AI technology and real-time data from the Salesforce Data Cloud, such as customer demographic data and shopping history, to automate and tailor shopper recommendations in Commerce Cloud. Product content Optiwise.ai

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What Is Good Customer Service?

Salesforce Marketing Cloud

It takes well-trained agents with the right customer service skills. And it takes supportive, smart technology — specifically an omnichannel CRM , plus connected data , artificial intelligence (AI) and automation. That’s a pain point, because you need well-trained agents to deliver outstanding service.

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What Is a Customer Service Star? Find Out What Top Trailblazers Told Us

Salesforce Marketing Cloud

Get access to exclusive resources and training As a member of the Service Trailblazer Community, you gain access to a treasure trove of exclusive knowledge base articles and customer service training materials.