Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote
Martech
MARCH 19, 2024
Furthermore, Sales and Marketing, combined, was flagged as one of four functional groups likely to deliver 75% of that value. The technology can be used to generate more leads, increase revenue and drive repeat business or loyalty. Generating more leads with genAI Marketers should adopt an experimental attitude toward new AI tools.
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