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4 Marketing Technologies Every Company Needs to Embrace

Valasys

Every organization is striving to take an edge over the competitive landscape. Marketing automation platforms allow organizations to nurture leads by tracking customer interactions, and sales funnel, and measuring campaign performance to optimize marketing process and drive conversions.

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21 HubSpot Integrations for Better Results

SmartBug Media

Whether you are wary to add yet another integration, or you are looking for inspiration for more ways to connect disparate systems, we’re walking through 21 HubSpot integrations that deliver the highest value in the context of three critical departments of any organization: marketing, sales, and service. Let’s dive in.

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Consolidate Your Martech Stack to Fuel Inbound Marketing in 6 Steps

SmartBug Media

The right tools are the backbone of any successful inbound strategy, notably your: Customer relationship management (CRM) software. Content management software (CMS). Simplicity: Multiple tools require multiple admins and, across larger organizations, more training on new systems. Which are mission-critical to your organization?

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

1 More and more companies are taking advantage of retainers, recognizing that the nature of most digital marketing programs is long-term and ongoing. Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results. What about the buyer?

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Not all B2B and B2C categorizations are alike

Martech

While I believe that the B2B and B2C categories have utility, I’m not sure how useful they are for my experience as a martech maestro. It is very likely, however, that they have significant utility for other marketing operations and technology practitioners. Not such a clean-cut distinction.

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How To Evaluate an Online Video Platform

Vidyard

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. The best part of using an online video platform for sales is having a direct correlation to revenue by integrating view data with your CRM.

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How To Construct the Perfect B2B Marketing Stack

Rev

Additionally, it goes without saying that if you haven’t already, then you should definitely invest in a reliable CRM or Customer Relationship Management. These will not only help you organize your customers and leads but additionally help you manage the entire customer journey from front to back. Don’t Forget About SEO.