article thumbnail

How B2B Marketers Create and Promote White Papers That Convert

KoMarketing Associates

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. When selecting a white paper topic, make sure it aligns with your overall marketing strategy.

Paper 120
article thumbnail

Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator

Lead Liaison

In this article, we’ll examine some older, more generic event lead capture methods typically offered by event organizers, and contrast them with newer, more efficient methods like Lead liaison’s Universal Lead Capture app. This process demands countless work hours that should be spent accomplishing other tasks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Importance of Efficient Processes in Revenue Growth

Fusion Marketing Partners

You can read lots of articles and white papers about the various technology options – CRM, marketing automation, sales enablement […].

article thumbnail

Optimize your Marketing Qualified Leads (MQLs) Strategy and Close More Sales

Only B2B

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Content Marketing with Gated Forms: Offer valuable content (e-books, white papers) gated behind forms requiring contact information.

article thumbnail

Sales Team Resistant to Using a CRM? Here Are Three Things You Can Do

SmartBug Media

The development of the CRM completely changed the way that prospect information is stored and used. It doesn’t matter how modern your CRM is; it’s value ultimately comes down to how it is used and, more importantly, if it is used. Tip #1: Tie CRM Usage to a Higher Purpose. Here are three tips.

CRM 82
article thumbnail

10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

These tools can help sales teams to be more efficient and effective in their work, allowing them to close more deals and increase revenue. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. This will help you improve their work efficiency. Why Use Sales Tools?

article thumbnail

Content Marketing Tactics to Overcome ABM Hurdles

ClearVoice

In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns. You can invest in Customer Relationship Management (CRM) software to track and score each lead’s interactions accordingly.