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Contact Center Automation: Your Guide to Efficiency and Customer Happiness

Salesforce Marketing Cloud

Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. When you automate processes in your contact center, your agents can work more efficiently and provide better support for customers with more complex issues. What is contact center automation?

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How You Can Write a Good Knowledge Base Article

Salesforce Marketing Cloud

Your customers can easily get the answers they need with knowledge base articles, which are informative help articles on your site. They can find what they need at any time (even at 3 a.m.), Service agents can also use knowledge base articles to solve customer problems and reduce their average handle time.

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How You Can Manage Field Service More Efficiently With AI

Salesforce Marketing Cloud

But what sets the best field service management software apart? With AI and automation, your mobile workers can become more efficient in the field, helping you save money. With AI, customer data, and your CRM unified in a mobile platform , your mobile workers have everything they need in one spot.

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Top 10 customer service software tools

Sprout Social

What is customer service software? What is customer service software? From faster response times to comprehensive service, here’s what the right tool can do for you. Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line.

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4 Ways Your Contact Center Can Get Started With Generative AI

Salesforce Marketing Cloud

Modernize your contact center The right mix of customer service channels and AI tools can help you become more efficient and improve customer satisfaction. When grounded in your customer data and knowledge base, you can personalize these generated replies, making them more trustworthy. Get the insights now 1. The challenge?

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Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest

Salesforce Marketing Cloud

What is an LLM? For now, it appears we can’t completely solve the problem of generative AI hallucinations without eradicating its “magic.” (In So what’s a well-meaning business to do? Do not expect the LLM to be your source of truth because it’s not your knowledge base.”

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MarTechBot: Insights from real-world usage (so far)

Martech

We had no idea what to expect when we launched MarTechBot in April. Was the conversation a question (e.g., “What is a CDP?”), ”), a request for a recommendation (e.g., “What is the best CDP?”) Example conversations: What is CDP? (by What does ABM mean? Was MarTechBot innovation?