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Contact Center Automation: Your Guide to Efficiency and Customer Happiness

Salesforce Marketing Cloud

Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. When you automate processes in your contact center, your agents can work more efficiently and provide better support for customers with more complex issues.

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What Is an Omnichannel Contact Center? Everything You Need to Know

Salesforce Marketing Cloud

An omnichannel contact center uses cloud-based software to manage customer interactions across multiple channels. It helps you deliver an efficient, personalized experience every time — no matter how your customers contact you. Our research finds that 85% of customers expect consistent interactions with businesses.

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How You Can Manage Field Service More Efficiently With AI

Salesforce Marketing Cloud

According to our research, 88% of customers say the experience a company provides is just as important as its products or services. With AI and automation, your mobile workers can become more efficient in the field, helping you save money. Customer expectations have never been higher.

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

Ideally this knowledge is available in a centralized digital library that agents, field service technicians, and customers can access from anywhere for fast, quality service. You likely have FAQs and knowledge base articles to guide your contact center agents and field service technicians, but how often is that information updated?

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HubSpot Product Update Roundup - April 2023

SmartBug Media

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

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Everything You Need to Know About AI in Customer Service

Salesforce Marketing Cloud

” With budgets in flux and customers expecting more, service teams are constantly figuring out how to answer an important question: how do you actually do more with less? Put AI, automation, and data to work The right mix of customer service channels and AI tools can help you become more efficient and improve customer satisfaction.

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Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest

Salesforce Marketing Cloud

LLMs, usually in the form of a chatbot, can help you write better emails and marketing reports, prepare sales projections, and create quick customer service replies, among many other things. Do not expect the LLM to be your source of truth because it’s not your knowledge base.” Before : Write a marketing campaign for sneakers.