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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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B2B Marketing Automation: 5 High-Impact Tactics to Drive More Sales

SendinBlue

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads?

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo.

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How Experts Put Email Personalization to Work – Webinar Recording and Q&A

Litmus

To help provide some guidance, we asked some email marketers experienced in email personalization to share their insights. Didn’t make the live webinar? We’ve highlighted some questions from the webinar, along with our responses, below. We recorded the whole thing. Watch the recording here: Q&A.

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Why CRM and automation platforms go hand in hand

ClickZ

It’s important to market to a specific group of customers rather than promoting products or services to the void, as it would defeat the purpose of lead capture and could have a reverse effect on business growth. SEO assistance is a game changer in the CRM industry. Essential marketing features of a CRM. Lead generation.

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Why Companies Don’t Adopt Marketing Automation, and How GreenRope Can Help

GreenRope

Why Companies Don't Adopt Marketing Automation and How GreenRope Can Help. Many companies need a marketing automation tool, but oftentimes they feel like a CRM/ automation software will be too difficult to adopt. There are many barriers stopping companies from adopting automation platforms.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Incentivize your loyal customers with a compelling referral program.