Remove CPM Remove Demographics Remove Segmentation Remove Twitter
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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

In addition to that, you can also monitor and export analytics of numerous social media platforms, such as Twitter, LinkedIn, Instagram, and Pinterest. Age and Gender Demographics The age and gender demographics metrics are a great way to zero down on your relevant audience. Yes, you heard that right! Where to Track It?

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

Each audience is unique, with its own set of interests, demographic segments, and preferences. Understand the demographic and psychographic makeup of your audience to ensure you’re serving the right content to the right people. By paying per impression, you can optimize your CPM to just $0.02 Are your customers there?

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. For example, creating an audience to target in LinkedIn based on contact segments already in your CRM. Employ Micro-Segmentation.

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Top 5 Demand-Side Platform Companies

Martech Advisor

Targeting Capabilities: Geotargeting, geofencing, demographic, contextual, language, device, search/keyword, domain URL. Targeting Capabilities: Geographic, audience segment, device type, manufacturer, OS, browser, connectivity, and inventory targeting (domain URL, apps, and categories). Reporting: Available in the Basis suite.

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How to Define & Measure Social KPIs – Part -1

Valasys

According to a report by Pew Research Centre, 67% of Americans report that they get at least some of their news on social media, primarily on Facebook & Twitter. also may help in measuring Twitter ROI by tracking the success of links placed on Twitter. Besides serving as a tool for link shortening, Bit.ly

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

This element is missing from the past-paced news feeds on other giant social media platforms such as Facebook & Twitter. Focus on tone of voice: When it comes to the language of posts on LinkedIn, it needs to be a more professional language than say a language that the marketers use on platforms like Twitter.

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Real Time Banter: The dos and don’ts of driving D2C growth, with Nik Sharma

Liveintent

That’s why lower-funnel Twitter ads don’t work as well and TikTok ads have such a low CPM. Facebook, Google, and Twitter may be overrated channels, especially when their feeds are inundated with ads. Because people want to stay on those platforms instead of click out to a different page.