Don’t Over-Target Your Campaigns (and yes, you read that right!)

Outbrain

Make sure to check on both CTR and post-click KPIs (CVR, CPA, etc). 3/ Attribute targeting: Age, gender, income level, and more, are all ways to target potential customers according to their attributes. Tl; dr – don’t over-target your campaigns.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Click-Through Rate (CTR) – the % of users who were delivered an ad, and then clicked on that ad. Cost Per Action (CPA) – CPA can be referenced in a few different ways. Generally it should be classified as the cost of user completing a desired action which can be summarised for digital as one of these actions (click, view, download, sign up, purchase) and is worked out using this simple sum (Action/cost) = CPA. Yield – a publisher’s income / return of investment.

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

The ad with the best CTR may not necessarily have the best conversion rate, however, ads with better than average click-through-rates will cost less and rank higher in search engine results. Smart Bidding strategies: Target CPA (cost per acquisition): Target CPA sets bids with the goal of getting the most conversions possible while reaching your average cost-per-acquisition (CPA) goal.

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Data-Driven Attribution and SEM [ebook]

QuanticMind

Using a blanket strategy to bid equally on all kinds of keywords using a simple CPA model can lead to lost opportunities and wasted ad spend. Finance or insurance companies can use credit rating, income, address, and other indicators of lead quality, for example. Download this eBook to start improving CTR and other KPIs today. A Practical Guide for Using Deep Funnel Intent Data to Drive Profitable Acquisition.

SEM 40

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

The ad with the best CTR may not necessarily have the best conversion rate, however, ads with better than average click-through-rates will cost less and rank higher in search engine results. Smart Bidding strategies: Target CPA (cost per acquisition): Target CPA sets bids with the goal of getting the most conversions possible while reaching your average cost-per-acquisition (CPA) goal.

PPC 60

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

The ad with the best CTR may not necessarily have the best conversion rate, however, ads with better than average click-through-rates will cost less and rank higher in search engine results. Smart Bidding strategies: Target CPA (cost per acquisition): Target CPA sets bids with the goal of getting the most conversions possible while reaching your average cost-per-acquisition (CPA) goal.

PPC 60

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

So I build out reporting that shows the percentages of incoming leads (form submissions) and how those break out based on the labels added by the sales rep after talking with the prospect. CTR, Unique CTOR, Forwards/Shares and links clicked on. For example, for a lead generation campaign, we might measure #leads captured, #sales accepted leads captured (this will have to be measured over time), CTR on the campaign, CPL and cost per sales accepted lead, amongst other factors.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous.

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Online advertising glossary

Choozle

Click-through rate (CTR): The action of clicking an ad and being taken to another web page via a hyperlink. Cost-per-acquisition(CPA): Uses algorithms to optimize for cost per action/acquisition. Click-through rate (CTR): Uses algorithms to optimize for click-through rate. Demographic: The segmentation of an audience into more specific groups using parameters such as gender, age, ethnicity, annual income, parental status etc.