Adapting and Evolving: The Ongoing Process of Marketing Goal Refinement
ClearVoice
JANUARY 8, 2024
Adjust strategies in response to emerging trends and shifts in consumer behavior. Reallocate budgets, time, and personnel to campaigns or initiatives that prove the most effective. For example, if your goal is to increase revenue, your KPIs may include metrics related to customer acquisition , sales performance, and lifetime value.
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