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The Ultimate B2B Marketing Glossary

Envy

Cost Per Action is the amount you spend for a user to take a particular action, such as a click, view or form submit. Cost Per Acquisition is the amount you spend to acquire a new lead or make a sale. Cost Per Click tells you how much it costs to get one person to click on your paid ad.

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The power of customer data across the journey: Acquisition

Martech

Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) These reports provide insights into the efficiency and effectiveness of your acquisition campaigns.

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Examples of Account-Based Marketing Use Cases to Help Take Your ABM to the Next Level

The ABM Agency

This ultimately helps increase conversion rates while reducing cost per acquisition (CPA). Key Takeaway: Account based marketing (ABM) campaigns should utilize multiple channels such as social media, email outreach and paid advertising to reach target accounts and increase conversion rates while reducing CPA.

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Examples of Account-Based Marketing Uses Cases to Help Take Your ABM to the Next Level

The ABM Agency

This ultimately helps increase conversion rates while reducing cost per acquisition (CPA). Key Takeaway: Account based marketing (ABM) campaigns should utilize multiple channels such as social media, email outreach and paid advertising to reach target accounts and increase conversion rates while reducing CPA.

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Stats to Track Through the Customer Lifecycle

Ontraport

Conversion rate. Click-through rate (CTR). Cost per acquisition (CPA). Open rate on delivery and bonus emails. Click-through rate for bonus content. Conversion rate for onboarding calls or tutorial video views. Bounce/spam rate. Number of opportunities. Stage 3: Fulfill.

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Proving Marketing Campaign Success with Metrics

Marketing Insider Group

For example, email opens and clicks can show engagement level, while the unsubscribe rate can indicate if audiences find your content interesting and relevant. Cost-per-action can help you track the efficiency of your campaign. Open rate: How many people open your marketing emails.

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Why ABM Is Your Small Team's Secret Weapon

Hubspot

Finally, add colleagues of people who have historically exhibited high value engagement (nothing like name dropping to increase email open rates)! This will look like CTR, CPM, CPA, CTOR, etc. Account Intent is a measure of which companies are engaging with your solution area but are not (yet) engaging with your business.