Envy

FEBRUARY 13, 2021

Cost Per Action is the amount you spend for a user to take a particular action, such as a click, view or form submit. Cost Per Acquisition is the amount you spend to acquire a new lead or make a sale. Cost Per Click tells you how much it costs to get one person to click on your paid ad.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Ontraport

NOVEMBER 4, 2019

To keep track of it all, here are the stats you’ll want to look at: Click-through rate (CTR). Cost per click (CPC). Conversion rate. Click-through rate (CTR). Cost per acquisition (CPA). Open rate on delivery and bonus emails. Bounce/spam rate.

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

Hubspot

JULY 15, 2020

Finally, add colleagues of people who have historically exhibited high value engagement (nothing like name dropping to increase email open rates)! This will look like CTR, CPM, CPA, CTOR, etc. Account Intent is a measure of which companies are engaging with your solution area but are not (yet) engaging with your business.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

Marketing Insider Group

DECEMBER 20, 2021

For example, email opens and clicks can show engagement level, while the unsubscribe rate can indicate if audiences find your content interesting and relevant. Cost-per-action can help you track the efficiency of your campaign. Open rate: How many people open your marketing emails.

Cost per Acquisition 298

Cost per Acquisition Campaigns Lead Ranking Planning 298

SnapApp

APRIL 4, 2018

Email Marketing Performance – The metrics used here to measure campaign effectiveness/ROI are the standards including Delivery Rate, Bounces, Unsubscribes, Unique Open Rate, Uniq. CTR, Unique CTOR, Forwards/Shares and links clicked on. Cost-per-acquisition (CPA, ideally under target $).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

The ABM Agency

FEBRUARY 14, 2023

This includes defining metrics such as cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS), etc., Establishing key performance indicators (KPIs) such as click-through rate (CTR), impressions, engagement rate, etc.,

Account Based Marketing 52

Account Based Marketing Marketing AI Cost per Lead Marketing Strategy 52

Single Grain

DECEMBER 6, 2019

Use video thumbnails in your email marketing campaigns and the word “video” in subject lines to increase open rates by 19%. In fact, using personalized push notifications increases conversions: 7% open rate for segmented push messaging compared to a 3% open rate for generic, broadcast messages (a 2x improvement).

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145