Marketing Insider Group

AUGUST 3, 2020

So, if your company is running a large campaign or building a new sales model, it could take a long time and a lot of sunk costs before you optimize things to perfection. Further, any data you collect during the process needs to be cleaned and verified quickly and fed back into the campaign or model. Here’s how: 1. Scheduling.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

FunnelEnvy

OCTOBER 30, 2023

How AI is Changing Traditional A/B Testing Today’s digital marketers are familiar with comparing two variations of an ad asset, such as a webpage, email campaign, app interface, or any other marketing asset. AI can also speed up real-time campaign decisions by generating variations. Take headlines, for example.

Marketing AI 67

Marketing AI Multivariate analysis Allocation Conversion Rate 67

FunnelEnvy

MARCH 4, 2024

Marketers use these tests to optimize marketing campaigns, improve UI/UX, and increase conversions. Generative AI can help craft compelling A/B test variations for website copy, email campaigns, or social media posts. At Funnel Envy, we have the experience and resources to help you set up and analyze your campaigns.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Salesforce Marketing Cloud

DECEMBER 19, 2023

These might seem like small choices, but they are things that email A/B testing can help you figure out. Gauging results of an audience with a single email can be difficult. With email A/B testing, you get all the valuable data you need to improve your next round of outreach. What is email A/B testing?

Marketing AI 109

Marketing AI Multivariate analysis Lead Ranking Click Rate 109

Customer Experience Matrix

SEPTEMBER 3, 2012

Note that I’m talking here about email programs to nurture known contacts, not acquisition programs to attract new names. We proved this repeatedly with tests that used the different content at the same stage in the campaign flow: basically, results were similar even with content originally designed for different purposes.

Multivariate analysis 120

Multivariate analysis B2B Marketing Planning B2B 120

Inbox Insight

NOVEMBER 13, 2018

Owned media is all the channels you create and control, such as your website, blog, email newsletter, sales collateral and social media accounts. Email remains an extremely powerful tool for content amplification. For example, simply personalizing emails can generate 10% more conversions according to Brafton.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Valasys

JULY 15, 2019

The modern digitized B2B businesses rely on hyper-targeted campaigns which are based on the research derived from the omnichannel data of prospects, including their demographic, technographic, firmographic, psychographic, “fit-data” as well as data from their past researching behaviors & buying habits.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56