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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

experiences specifically tailored for different buying groups, as increased account visibility typically correlates with prospects moving deeper into the funnel.” Still, roughly a third of assets in the average organization’s content library is three-plus years old. No doubt there is some of that happening.

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Introduction to the Marketing Attribution Challenge

InsightSquared

What Account Contact accessed the campaign? CRMs make it difficult to attribute campaigns, dates, and contacts to an opportunity. That’s a lot to ask of a team that wants to spend their time closing business instead of digging through your CRM! Was it once, or were their multiple revisits?

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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

They use ZoomInfo’s data to identify the best-fit accounts to prioritize for contact enrichment and outreach, generate ideal customer profile (ICP) scores for each account, and populate account executives’ books. “We I think a lot of organizations feel like it has to be a tradeoff, but they work better when they’re working together.”

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Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?

ViewPoint

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer. If your sales are down, perhaps you should reconsider your timing and preparation for making contacts. Cold Call Timing.

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Introduction to the Marketing Attribution Challenge

InsightSquared

What Account Contact accessed the campaign? CRMs make it difficult to attribute campaigns, dates, and contacts to an opportunity. That’s a lot to ask of a team that wants to spend their time closing business instead of digging through your CRM! Was it once, or were there multiple revisits?

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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Technographic Data Technographic data includes information about the technologies and software your target audience uses, such as CRM systems, marketing automation platforms, and communication tools. Data Analysis: Data Exploration: Explore the data to understand patterns, trends, and correlations.

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Guide to Sales Automation: How to Streamline Prospecting

Zoominfo

Explore popular solutions and how they can integrate with your CRM in this complete guide. The rise of B2B sales automation is directly correlated with the operationalization of data. Sales Automation + Your CRM. Sales automation tools streamline repetitive tasks so you can focus on selling. What is Sales Automation?