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Salesforce Marketing Cloud
MAY 2, 2024
So you may be at the point where you’re asking a critical question about your tech stack: “Should we train our own large language model (LLM) or license a pre-trained LLM?” ” It’s an important question and, for the majority of companies, taking the pre-trained LLM path is often the smarter choice.
Salesforce Marketing Cloud
MARCH 20, 2024
Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? You can’t know why the AI does what it does until you understand how the LLM was trained and where its data came from. No, it’s all the ingredients.”
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Salesforce Marketing Cloud
MARCH 4, 2024
The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. Before we explore these key success factors and recommendations, let’s understand the current state of AI-powered CRM. But, it’s not all smooth sailing.
Marketing Insider Group
DECEMBER 16, 2020
You’re ready to hop on the Content Marketing Express. You’re ready to hop on the Content Marketing Express. Being the number one rank in search results isn’t the primary goal anymore. How nice of you, Google, to want visitors to stay on your site and your site only. But is your team? Where do you even start?
Martech
MAY 15, 2023
We all have experienced the unprecedented pace of AI-driven change in the last six months. Thanks to Marc Sirkin and the team at MarTech for allowing me behind the curtain of MarTechBot, providing insider access to how it’s being trained, the underlying tech, and the real-time learnings. The catalyst for that change was “access.”
Hubspot
SEPTEMBER 26, 2019
Host team trainings. It can be tough to know exactly how to create a persona, but articles like this one can aid in the process. For example, World Wildlife Fund’s branding on social media is consistent across their website , Twitter , and Instagram. Focus on your team. Be willing to learn more. Find a mentor.
Convince & Convert
JULY 21, 2010
All that stuff? Been Caught Stealing Let’s start with content creation and copyright issues. We all know how much “lifting&# goes on in the Internet. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. Read the fine print.
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