Leadspace

MAY 23, 2025

In B2B marketing, theres one brutal truth: if youre not the first to respond to a prospects inquiry, chances are you wont get the deal. A precise, automated inbound lead management process. The Cost of Being Second Too many B2B teams still rely on manual or lagging workflows when it comes to handling inbound leads.

Lead Ranking 62

Lead Ranking Lead Management Lead Scoring Work Management 62

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing the overall effectiveness of your sales efforts.

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

markempa

NOVEMBER 3, 2014

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail.

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

Martech

NOVEMBER 6, 2024

October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. These updates will give you deeper insights into your processes and more flexibility in your marketing efforts. Updated CRM object merge behavior to be aware of. Quickly exclude records from active lists.

Hubspot 119

Hubspot Enterprise Management Terms and Conditions Paid Search Agency 119

SendX

DECEMBER 28, 2020

Marketing tools easily come to mind when you think of how to scale your business. CRM and email marketing tools are popular choices. While some compare to settle for the best, others dig deep to identify a CRM email marketing tool that'll offer both solutions. An email marketing tool feeds data to the CRM.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services.

Work Management 130

Work Management Marketing Management Top of Funnel Zoominfo 130

Zoominfo

APRIL 17, 2025

Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team. Key features include seamless integration with major CRMs, powerful search and segmentation capabilities, and ongoing data cleansing for accuracy and reliability. Seamless.AI

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Zoominfo 130

Only B2B

NOVEMBER 28, 2019

One of the biggest advantages of lead management strategy and marketing automation is the ability to create a process that continuously manages leads at a bigger scale. To increase the number of leads and the rate of conversion, you should be able to manage your leads in a well-structured and systematic way.

Sales Management 117

Sales Management Lead Management Lead Ranking Sales Qualified Leads 117

Martech

MAY 21, 2025

The April HubSpot updates bring new power to automation, deeper reporting insights and long-awaited improvements to forms, workflows and CRM customization. With this optional setting enabled, any email to or from a contact already in your CRM will be logged automatically, even if its sent from mobile or your regular inbox.

Hubspot 75

Hubspot Enterprise Management Lead Ranking Work Management 75

sagefrog

JANUARY 13, 2025

Overcoming Challenges in Tech Lead Generation Navigating the complexities of tech sales cycles often requires aligning multiple stakeholders before decisions are made. Standing out in a saturated market is another hurdle, especially when translating technical solutions into compelling benefits for non-technical audiences.

Sales Qualified Leads 105

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 105

The Point

JUNE 25, 2019

[Thanks to Anne Angele, Spear’s esteemed Director of Marketing Technology, for this month’s guest post.]. Marketing attribution is a hot topic these days in B2B circles. Yet, for all the interest, precious few B2B companies achieve the holy grail of knowing exactly how – and where – their marketing investment impacts revenue.

Marketing Attribution 240

Marketing Attribution Work Management Marketing Management Marketing Automation Services 240

LeanData

SEPTEMBER 16, 2020

Now is the time to maximize what’s possible from every lead and account. In LeanData’s guide to lead management, we unpack exactly how B2B revenue teams are extracting value from revenue assets, and what great lead management looks like. 1 part lead routing . Here are 3 common traits we’ve found: 1.

Lead Management 98

Lead Management Work Management Lead Ranking Lead Scoring 98

Martech

FEBRUARY 27, 2025

Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Add manual follow-ups and the sheer volume of leads, and its clear why many businesses struggle to optimize their sales operations.

Top of Funnel 91

Top of Funnel B2B Sales Enterprise Management Marketing Automation Services 91

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. They also automate workflows, using data and engagements as triggers to send relevant messages.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation CRM Work Management 124

Act-On

APRIL 29, 2024

Lead scoring tools for marketing can help you build better relationships with prospective cusotmers. Lead scoring tools: Marketing automation Unlike lead enrichment, marketing automation tools are a must-have: your marketing automation platform is where your lead scoring actually happens.

Lead Ranking 239

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 239

Martech Advisor

NOVEMBER 27, 2019

Customer Relationship Management (CRM) automation is defined as the process of automating sales and customer service functions to help teams track and manage their engagement efforts with current and prospective customers. We will also understand the advantages and must-have features of CRM automation platforms.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Marketing Automation Services 115

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Work Management Automation 246

Zoominfo

FEBRUARY 1, 2018

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Ranking 243

Optinmonster

JULY 26, 2021

Do you want to integrate customer relationship management (CRM) apps with HubSpot to improve your workflow and increase sales? HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools. Best HubSpot CRM Integrations. Constant Contact. Ready to get started?

Hubspot 105

Hubspot CRM Work Management Marketing Management 105

DealSignal

AUGUST 5, 2024

The quality and accuracy of your contact lists can make or break your sales efforts. Building and maintaining these lists involves more than just collecting names and emails; it requires a strategic approach to contact discovery, lead enrichment, and data management. B2B Lead Enrichment 2. CRM Data Health 4.

Contacts 52

Contacts Account Based Marketing Intent-based Leads Ad Building 52

Webbiquity

JANUARY 23, 2018

This software is especially useful for online businesses who sell products and/or services that will require maintenance and management down the line. The best CMMS software on the market comes with a variety of features to help your managers streamline management and maintenance actions. Work order management.

Enterprise Management 195

Enterprise Management Work Management Marketing Management Software 195

ANNUITAS

OCTOBER 26, 2018

The buyer’s journey is no longer linear, so your marketing programs need to be able to change with the customer’s needs. Lead Management Strategy. A lead management strategy is the mechanism that maps out the stages a lead passes through from the point where it’s simply a name in your database to a closed/won customer. (i.e.

Demand Generation 199

Demand Generation Demand Generation Marketo 199

TrustRadius Marketing

SEPTEMBER 1, 2022

If there was, they would direct you to software designed to help manage your sales, clients, growth, and everything in between. One of those powerful software options is CRM. What Is a CRM Software? CRM stands for customer relationship management software. CRM software is incredibly diverse.

Enterprise Management 98

Enterprise Management Marketing Automation Services Work Management Marketing Management 98

Sharpspring

JANUARY 28, 2021

When it comes to marketing, it’s not enough to churn out content and hope for the best. To do that, however, you need to be able to collect data about your prospects — not just their contact information, but also their behaviors as they engage with your brand. The best way to do that is through the effective use of CRM software.

Marketing Automation Services 92

Marketing Automation Services Work Management Marketing Management CRM 92

MarketJoy

MAY 16, 2025

There are various tools to help all aspects of the lead generation process, from customer relationship management (CRM) systems to lead-nurturing software, making your work easy and growing your leads as uncomplicated as possible. A power tool for advanced search, lead recommendations, and direct messaging.

Marketing Automation Services 59

Marketing Automation Services Lead Generation Work Management Marketing Management 59

ViewPoint

MAY 23, 2017

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. Those results factor in lead leakage of between 52% to 86% of the marketing qualified leads put into the top of the funnel. So, what happens?

Sales Qualified Leads 192

Sales Qualified Leads Lead Ranking Top of Funnel Work Management 192

Hubspot

SEPTEMBER 9, 2024

During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. Leads are often categorized and managed through these different stages: Marketing Qualified Leads (MQLs). Sales Qualified Leads (SQLs). Opportunity.

Lead Ranking 83

Lead Ranking Ideal Customer Profiles Sales Qualified Leads Marketing Qualified Leads 83

Biznology

JUNE 21, 2017

Salespeople and marketers face a sticky predicament. 9AM – 9:30AM: Return sales call to [contact name] at [company name] [link to contact record]. 9:30AM – 10AM: Contact existing customer [contact name] at [company name] [link to contact record]. Eliminate distractions. Set calendar alerts for follow-ups.

Budget Programs 157

Budget Programs High Quality Lead Work Management Sales Qualified Leads 157

SendX

OCTOBER 8, 2020

Mailchimp has been wooing marketers with their easy to use interface, beautiful templates for a long while. And not so long ago, it became more than just an email marketing software. It became a CRM platform. Mailchimp is a good option only if: You need a ‘Forever Free’ Plan: Another major plus for the beginner marketer.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. We’ll cover: The benefits of CRM. Types of CRM systems available.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 144

TrustRadius Marketing

OCTOBER 23, 2022

The hardest part of choosing a CRM is knowing what to look for and consider. What is a CRM? Customer relationship management ( CRM ) software solution provides small businesses and major enterprises with services to improve workflows. What are the Benefits of Using CRM Software?

Enterprise Management 75

Enterprise Management Work Management Marketing Automation Services Marketing Management 75

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Keep reading!

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Hubspot

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. To serve your customers without dropping the ball, you need a tool to help you track and manage all of your relationships. What you need is customer relationship management (CRM) software.

Enterprise Management 85

Enterprise Management Work Management Marketing Automation Services Marketing Management 85

Lusha

NOVEMBER 11, 2024

Finding high-quality leads is crucial for B2B sales success. You might waste hours sorting through old contact information only to reach people who aren’t interested. This leads to missed chances, a stalled pipeline, and lower revenue. B2B lead generation is essential for sales and marketing in any B2B company.

Lead Ranking 52

Lead Ranking Lead Scoring Buy Sales Qualified Leads 52