Liveintent
OCTOBER 8, 2021
Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.
Litmus
OCTOBER 14, 2021
Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? White (Head of Research at Oracle Marketing Consulting) to learn the latest on MPP and where they believe things are headed. How exactly are we able to identify which users are opting in to MPP?
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Martech
JULY 5, 2023
The ruling is a shot across the bow for many big tech businesses, says Tim Parkin, president of Parkin Consulting. “It’s billion for privacy violations The decision. . GDPR established opt-ins for use of data for email by default years ago, so this is simply a continuation of the principles already codified in law.”
Martech
MARCH 16, 2023
Between growing consumer concerns, technological changes and mounting data protection legislation, companies that do not address the need for data privacy will inevitably take a hit, especially in terms of user confidence, credibility and reputation. We can expect to see more of these cases in the coming year.
Convert
NOVEMBER 30, 2020
In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023.
Litmus
APRIL 19, 2022
But open rate has become more complex to accurately interpret since Apple’s Mail Privacy Protection (MPP) came into effect in the fall of 2021. The degree to which this impacts any specific email program depends on how many Apple Mail users have opted into MPP. But email is in a state of change. of all Apple clients.
Convert
SEPTEMBER 15, 2021
This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Data Protection Assessments.
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