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What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

During the Plan ning phase, assess the problem, consult with sales and come up with a hypothesis (e.g. “If During Plan ning, the email marketing team formulates an assumption about what their customer wants to receive. Plan-do-check-act can help teams execute on this internal user story in a more efficient way.

Planning 355
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Eight questions to ask before replatforming your ecommerce ecosystem

ClickZ

A recent white paper by Capgemini, a global technology consultancy that specializes in digital customer experience (CX), reviews eight important questions that retailers need to address before replatforming their commerce solution. When it comes to ecommerce, the replatforming journey can be daunting and overwhelming.

eCommerce 102
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Directory of Social Networks for Learning Professionals

Buzz Marketing for Technology

CONSULTANCY. Ning, LinkedIn, Facebook) and the. Ning, Jane Hart ). community of teachers and educational leaders in basic education, who are natives or immigrants in the digital world (Ning). community of teachers and educational leaders in basic education, who are natives or immigrants in the digital world (Ning).

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Social Media Budget Ratio

Buzz Marketing for Technology

Take for example - a blog - costs next to nothing, a podcast can cost btw $0 and $2000 on the high end, a video can cost btw $0 and $10,000 - $15,000, a wiki can cost about $6500 a year, a community can cost btw $0 (Ning) up to $100,000 a year for a private branded community.

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Content Marketing Results: 18 Ways to NOT Get Blog Traffic

Writing on the Web

Of course, I have to point people to my consulting services if they want me to spend time doing a good analysis and provide specific solutions. You don’t need to hire an expensive consultant to help you figure these things out. Add this to Ning. Can you take a look?&#. Can you think of others? Add this to Google Reader.

Traffic 100
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Blog Content: Are you personal… or all business?

Writing on the Web

I’d also like to share about the consultant I hired who stood me up for 3 appointments. Add this to Ning. For example, I’d like a place to rant about the 15-hour power outage I had yesterday that caused me to lose a day’s work. Add this to Google Reader. Email this via Hotmail. Share this on LinkedIn.

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Phony Testimonials and Dumb Social Proof

Writing on the Web

I get asked about this by some of my consulting clients who are starting a new business or product launch. Add this to Ning. How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? Add this to Google Reader. Email this via Hotmail.

Ning 100