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B2B Marketing in India: Interview with Sudhi Seshardri

Biznology

A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. Are trade shows and conferences still an important part of the marketing mix? Are trade shows and conferences still an important part of the marketing mix? Yes, they are.

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B2B Marketing in India: Interview with Sudhi Seshadri

Biznology

A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. Are trade shows and conferences still an important part of the marketing mix? Are trade shows and conferences still an important part of the marketing mix? Yes, they are.

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How does a bank improve customer relationships?

Biznology

I recently met Ben at the Search Insider Summit conference in Florida and thought you'd be interested in his take on what some traditional businesses are doing wrong in their customer relationships--in this case, banks. For a millions of people, the Elastic Card is better than a traditional bank account.

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The Silicon Valley Way: Listening to Customers

LeanData

One possible option would be to lock the LeanData executive team in a conference room with lots of coffee and Red Bull and then not come out until we had decided for ourselves what people want to hear. It’s why we’re hosting a conference called Ops-Stars in November in San Francisco. But that assumes we have all the answers.

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Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Kristina Frost, manager of strategic sales operations, Elastic Title: “How Elastic Uses Customer Insights to Drive the Renewal Process”. It began as a modest idea.

article thumbnail

The Silicon Valley Way: Listening to Customers

LeanData

One possible option would be to lock the LeanData executive team in a conference room with lots of coffee and Red Bull and then not come out until we had decided for ourselves what people want to hear. It’s why we’re hosting a conference called Ops-Stars in November in San Francisco. But that assumes we have all the answers.

article thumbnail

Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Kristina Frost, manager of strategic sales operations, Elastic Title: “How Elastic Uses Customer Insights to Drive the Renewal Process”. It began as a modest idea.