article thumbnail

MOps leaders as psychologists: The modern mind-readers

Martech

This four-part series presents a framework that describes the roles and responsibilities of marketing operations leaders. Exposure to marketing during my early educational journey was limited. Successful marketing ‘lights up’ customers’ brains. There I was exposed to magnetic resonance imaging (MRI).

article thumbnail

How to Generate Leads That Will Convert

Vision6

Research shows that 91% of marketers say that lead generation is their most important goal. High quality leads can not only boost conversion rates and customer loyalty but also significantly reduce marketing costs. Marketing Qualified Lead (MQL) First up, we have Marketing Qualified Leads (MQLs).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Shopify Email Marketing: 7 Apps to Grow and Monetize Your List

Optinmonster

In any case, Shopify email marketing is a skill you need to understand to get the most out of your Shopify site. That’s because email marketing remains the best way to connect with your audience and generate long-term profits. Why Shopify Email Marketing Matters. 7 Tools You Need for Shopify Email Marketing.

article thumbnail

Why do Quantitative or Qualitative Marketing Research in B2B?

Exo B2B

But what is the relationship between survey results and B2B marketing research? If anything, this seems to undermine the confidence we have in marketing research. I find that fewer and fewer customers are excited at the idea of investing in rigorous marketing research. Does marketing research kill the entrepreneurial spirit?

article thumbnail

6 Tips to Evolve Your Content Strategy in 2020

Valasys

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

article thumbnail

The Top 10 Marketing Attribution Software Solutions

Oktopost

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

article thumbnail

From Like to Love: The Customer Journey

GreenRope

To break it down, I wanted to outline the phases that a consumer goes though from the minute they first make contact with a brand, to the point of no return and ultimate brand loyalty. At this point, the customer is perusing websites, reviews, comparisons, and any other collateral out there. The same goes with the brands you choose.