Lead Forensics
APRIL 30, 2024
Established companies falter when they ignore the changing behavior of customers. As a B2B , you need to fully understand your target audience , from their likes and dislikes, to what drives their decision making and where they go for information. But this information isn’t something that should be confined to marketing.
Convince & Convert
NOVEMBER 30, 2023
I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans.
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Oktopost
APRIL 8, 2021
P2P over B2B. Grant Klein, another Oktopost Customer Success Manager, says: “I bring this up on all of my advocate training calls – they are the ones humanizing the brand and putting the face behind the company.” And what better way to keep our audience interested than with content? No two networks are the same.
Contify
FEBRUARY 4, 2020
By configuring Contify’s News Feed APIs to deliver targeted and contextual news updates on unique and niche topics such as regulatory technology (RegTech), P2P and co-lending, blockchain, cryptocurrency and more, to each of the app’s thousands of users, the firm saw a dramatic spike in user engagement metrics.
Sprout Social
MAY 24, 2022
Petersburg College says, “The interactions between people and brands are way more informal now. According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies. Or a company recognizing an employee who has been with them for 30 years?
Envy
FEBRUARY 17, 2019
This pioneering company began creating its SaaS platform for smart document management well before the advent of GDPR and ESMA regulations. There are plenty of FinTech companies that do good work, but AID:Tech is one of the few that actually does good. ClauseMatch. Est. 2012, London Twitter: @ClauseMatch. SecuredTouch.
ClearVoice
JANUARY 14, 2020
When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” ” The second question should be, “How can I use this information in my own marketing efforts?”
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