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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

While those two areas alone are significant, blockchain’s impact could go beyond currency and finance to affect marketers of all products and services: 1. These companies can learn almost everything we do online, from the things we buy to the articles we read to the people we talk to. Bitcoin, of course. Changing Data Collection.

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Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

Below are a few highlights from our conversation: TechnologyAdvice: When should a company start to look at content marketing? Michael Brenner: It really comes down to any company that’s trying to reach new customers. “Hey, Sally, what are the biggest problems on the minds of the prospects you’re talking to?

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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

In resisting a $3 billion acquisition offer from Facebook—and, according to TechCrunch , a $30 billion purchasing offer last year from Google—the company’s behaviors signal that its product isn’t something to be folded into a larger brand. Snapchat has enjoyed a fast, shocking rise from social newcomer to social platform giant.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person).

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The Ultimate Guide to Nonprofit Fundraising

Hubspot

Some churches and universities qualify as nonprofit organizations as they don’t keep a profit — any money received is spent on its cause or on maintaining the organization itself. That’s one reason why nonprofits and charitable organizations dedicate so many resources to it. We talk more about these below.

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Social Media’s Common Denominator

Wondering Out Loud

At first glance he is dead on right: gum is different than ERP software (the business I’m in). Talking about it, writing about it, selling it, all are very different. Whether you’re selling a pack of gum for $1.50, a TV for $2000, or an ERP system for hundreds of thousands, there is one common denominator.

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). Yet a lot of us B2B marketers still get hung up on what to say and how to act in social media. It''s as if selling to people who work at companies somehow regresses our interpersonal skills. I don''t remember the name of it.