Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found this blog from Twitter?

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. Does that make sense? “Right&# and “Wrong&# is probably too strident.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

JUNE 29, 2010

More from Convince and Convert 7 Ways to Use Social Media to Build Stunning Brands The Wisdom of Social Media X-Rays Marketing Sideways to Win at Social Media Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How Not To Use Social Media (The Arkayne (..)

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Convince & Convert

AUGUST 24, 2010

One other thing that I would toss out there…in our community of Social Media, marketing, etc., .&# But I think if everyone banded together and told SXSW that this forces really good people to negotiate their need to have a panel with what they teach the rest of the year, it could make a difference.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. It’s called intellectual property and in each case it belongs to somebody.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

JULY 27, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 12, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Convince & Convert

FEBRUARY 11, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 19, 2010

I haven't used it, but looks interesting [link] [link] Meylah Community Anyone use NutshellMail? As I am starting to preach more and more in email marketing – there is no such thing as best practices, only practices that are best for YOU. link] [link] Tom Schneller Is anyone using NutShellMail to manage their social media?

Social Media 116

Social Media Media Paid Search Agency PR 116

Convince & Convert

MAY 4, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

FEBRUARY 15, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Graeme White interesting! It always puts a big smile on my face to see posts like these that talk about how email and social media work together. Dare I say the “digital glue?&# Thanks dude. Great stuff… always.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&#

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

FEBRUARY 24, 2010

People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product. Anonymous This is really interesting, because not only is Twitter its own culture, yet it is changing the marketing culture.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

FEBRUARY 10, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

MAY 13, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

JULY 26, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MAY 25, 2010

Which Are You Providing I see 17 online marketing services that small and medium agencies (especially PR-focused firms) could credibly offer clients, if they made the effort to build competency: Search Taxonomy Analysis Search Opportunity Audits Search Engine Optimization (not super duper hard core SEO, but intermediate level) Blogger Outreach Influencer (..)

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

APRIL 15, 2010

Content without community, without approachability, without humanization and kinship is ineffective. I think your point about being involved in the community is the toughest for companies to put their arms around. I like the idea of building a community. Of course, content alone is not the answer. link] Matthew Ross YES!

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

JULY 20, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

FEBRUARY 5, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MARCH 10, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

AUGUST 10, 2010

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. It will be interesting to watch.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

AUGUST 19, 2010

Allowing for and creating communities. Un #CaseStudy de una empresa de aventuras [link] [link] Elena RoBe Artículo interesante: El malentendido de las redes sociales [link] [link] robertwheatley And therein lies the great lesson: being helpful and human. Engaging people in their passions all helps make the business more meaningful.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

MAY 27, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Doug Braun The More Things Change, The More Things Change (Jay Baer updates us on Swix, Flowtown, BulbStorm): [link] [link] ckdarby All I could keep thinking was the person on the youtube video sounded like an ultra nerd, sorry =(. Need to … noodle on it a bit.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

JUNE 24, 2010

That mission, to add value to the communities they reach, is the heart beat of social. The thought also crossed my mind about the pitchman of that era. The truly believe in the products they promote. They are always asking the question “How can we do this&# better?

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JUNE 3, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – I disagree here. How can you not know how to care? It's been 40+ days and they are still doing and saying dumb stuff. Is anyone advising them?

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MARCH 25, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 23, 2010

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JUNE 7, 2010

Also, the official Web site at www.deliveringhappinessbook.com will be morphing soon to an online community where readers and others can share their stories and work together to create and spread happiness in the workplace and beyond. Donate just $33, and get a copy of the book, and an entry into a trip to NYC. See you there.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Huptech Web

OCTOBER 13, 2023

Public Relations (PR): Getting your name in the headlines, press releases, and other media talk. Forums and Online Communities: Engaging in forums like Reddit or niche-specific online communities. Pay-Per-Click (PPC) Advertising: Leveraging Google Ads or Bing Ads to boost your content’s traffic.

Paid Content 52

Paid Content Distribution Advertising Agencies Content 52

Convince & Convert

APRIL 20, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117