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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. What are AI ethics?

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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot

But how do you do that ethically? Disregard ethics, and you may find unwanted consequences as severe as a lawsuit or damaged brand reputation. The good news: There’s a way to leverage AI with ethics intact, and we’re showing you exactly how to do so. In this article, find the ethical concerns and best practices for using AI.

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What Are The Biggest Challenges Marketers Face In 2023?

Marketing Insider Group

36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. 36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. Quick Takeaways.

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Marketing to the 50+ crowd: A booming opportunity

Martech

A genuine interest in their communities and charities, plus ways to give back or share their life experiences, provides an entry point for brand messaging that aligns with their aspirations. So, how can marketers reach this broad and profitable segment? And what messaging will most appeal to their unique perspective and values?

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5 Dreamforce Sessions Data Leaders Don’t Want to Miss

Salesforce Marketing Cloud

During this keynote, Tableau leaders, product experts, customers, and community members take the stage to talk about data in the AI era. But the success of AI depends on an effective data strategy, data governance, and security. Reimagining Analytics for the AI Era AI is changing everything.

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Verint VP of EMEA marketing Marjie Gould on why the future of content marketing is about principles as much as your product

Tomorrow People

Far from it being just about the product or price, her customers care deeply about the ethos of the business they buy from, including its privacy, personalization, and ethics. The research revealed the need to focus on three big trends: The ethical consumer, who cares about the company’s impact on society.

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TheCustomer QT – June 29, 2021

The Customer

DATA & PRIVACY. Customer Concern for Ethical Data Usage. Data Privacy and Data Governance Landscape Evolves. Quick-Take: Research uncovered that the vast majority of participants (94%) ranked data privacy compliance as a top priority for their organization. Happy skimming! The Colorful History of Rainbow Washing.

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