NuSpark Consulting
AUGUST 9, 2015
As marketers and demand generators, we are always researching and looking for new and efficient ways to drive leads into the funnel, in order to follow-up with more content as nurture, or tele-services. I recently re-discovered the concept of co-registration as another means of capturing email addresses of interested prospects.
sagefrog
FEBRUARY 7, 2024
At the core of this efficiency drive is a desire to do more with less costs. Targeting the Upper Funnel Traditionally, B2B marketing has been concentrated on the lower funnel – converting leads into customers. However, in 2024, there’s a shift towards targeting the upper funnel. of overall company revenue. [1]
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EveryoneSocial
FEBRUARY 15, 2022
There are a million ways you can go about saving money on paid advertising, but I want to focus on the most impactful strategies. I’ve been a paid search specialist for more than six years, and – using the tactics I’ll discuss in this blog — I’ve helped accounts improve their campaign cost per conversion by as much as 50%!
Computer Market Research
MAY 3, 2016
Vendors that participate within the indirect B2B sales funnel are left with an ambiguous marketing obstacle; a challenge that requires intuitive, transparent thinking in order to entice (and maintain) the interest of channel partners. Here is what the modern day B2B consumer is motivated by: 1.)
Porch Group Media
OCTOBER 22, 2020
As many of you know, Firefox and Safari long ago stopped using a cookie as an identifier – that’s only a relatively small proportion of the online traffic out there that advertisers try to target. However, cookies weren’t necessarily the best mechanism to do what these advertisers wanted to do.
Martech Advisor
MARCH 26, 2020
We've also got exclusive insights from Anand Jain, co-founder and chief strategy officer at CleverTap. While explaining how brands can maintain consistent messaging throughout the funnel across different channels, Jain recommends, " In an omnichannel world, data is coming from all directions, both online and offline.
Computer Market Research
MAY 3, 2016
Vendors that participate within the indirect B2B sales funnel are left with an ambiguous marketing obstacle; a challenge that requires intuitive, transparent thinking in order to entice (and maintain) the interest of channel partners. Here is what the modern day B2B consumer is motivated by: 1.)
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