Golden Spiral

JANUARY 7, 2021

The COVID-19 pandemic shut the doors on hundreds of conferences and trade shows in 2020. Organizations hosting virtual events found that 45% of registrants attend live. 10% of registrants who didn’t participate live, attended on demand. Golden Spiral attended the RSA Conference in San Francisco in February, 2020.

Co-Registration 62

Co-Registration Trade Show Conference Work Management 62

Martech

SEPTEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, who makes the decision? More social, more video. Chris Wood, Editor.

Enterprise Management 75

Enterprise Management Work Management Multi-Touch Attribution B2B Sales 75

Convince & Convert

AUGUST 25, 2011

If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. Speaking at conferences is part of my business. The social media events season is again upon us. I’m often asked what social media events I recommend. Your expectations and attitude. The people you meet. Of course.

Social Media 98

Social Media Media B2B Marketing B2B Thought Leadership 98

Hubspot

SEPTEMBER 13, 2012

We just wrapped up our own conference here at HubSpot, INBOUND 2012 , and as the event coordinator, I thought it might be timely to share some of the things we learned from this event. Have cheery, well-informed greeters at every entrance for your event, providing directions to registration and answering questions about the event.

Tips 28

Tips Co-Registration Peer-to-peer Hubspot 28

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. ONTO THE NEXT LAUNCH!

Work Management 52

Work Management Marketing Management Budget Programs Sales Management 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. ONTO THE NEXT LAUNCH!

Work Management 52

Work Management Marketing Management Budget Programs Sales Management 52

Hubspot

JULY 25, 2011

Event Registration Forecasts & Benchmarks. A colleague shared one of her best practice benchmarks from years of doing big conferences and events. It seems there's a relatively well accepted, simple formula for registration trends. Following Month: 50% of Target Registrants. Where might a brainstorm take you?

Planning 28

Planning Advertising Benchmark Forecasting Work Management 28

BenchmarkONE

NOVEMBER 23, 2018

Struggling to generate new leads for your business? It might be time to look in a new place: social media. In today’s selling market, the best places to find leads are shifting away from traditional channels. Instead, it’s in the social media arena where you can achieve your biggest growth. Let’s dig in! Share and Promote Links to Gated Content.

Social Media 76

Social Media Lead Scoring Lead Ranking Sales Qualified Leads 76

Heinz Marketing

MARCH 11, 2019

Earlier this week, our guest today and many people in the B2B marketing were down in Scottsdale for the B2B Exchange, which many years, including this year kind of represents the beginning of spring conference season. This is an episode every marketing leader should listen to more than once. Grab your board. Paul: Have you? Matt: Yeah.

Top of Funnel 58

Top of Funnel Account Based Marketing B2B Sales Paid Search Agency 58

chiefmartech

FEBRUARY 9, 2016

We’re 6 weeks away from the next MarTech conference in San Francisco. This is, by far, the most epic gathering of marketing technology professionals in the world to date — and the best opportunity to meet an incredible set of your peers. If you like what you read here, please register this week to reserve your seat.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. A driving force behind the company’s SUBSCRIBERS RULE! He lives in Cleveland and has not, to his knowledge, ever been bitten by a vampire—although he his cursed to roam the earth as a Cleveland Browns fan. So too with email.

Email Marketing 106

Email Marketing Social Media Planning Paid Search Agency 106

SnapApp

JUNE 2, 2017

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’re all super busy, and while coming up with new ideas can be the fun part of a marketer’s job, it’s also not always the easiest. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Sales Management Webinar Metrics 101

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. It takes a serious and well-considered startup marketing strategy.

Paid Content 148

Paid Content Planning Paid Search Agency Advertising Agencies 148

Vidyard

JULY 10, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. It takes a serious and well-considered startup marketing strategy.

Paid Content 65

Paid Content Planning Paid Search Agency Advertising Agencies 65