Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. ONTO THE NEXT LAUNCH!

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Hubspot

SEPTEMBER 13, 2012

We just wrapped up our own conference here at HubSpot, INBOUND 2012 , and as the event coordinator, I thought it might be timely to share some of the things we learned from this event. Have cheery, well-informed greeters at every entrance for your event, providing directions to registration and answering questions about the event.

Co-Registration 28

Co-Registration Tips Peer-to-peer Conference 28

Hubspot

JULY 25, 2011

Event Registration Forecasts & Benchmarks. A colleague shared one of her best practice benchmarks from years of doing big conferences and events. It seems there's a relatively well accepted, simple formula for registration trends. Following Month: 50% of Target Registrants. Where might a brainstorm take you?

Forecasting 28

Forecasting Advertising Benchmark Co-Registration Planning 28

Heinz Marketing

MARCH 11, 2019

Earlier this week, our guest today and many people in the B2B marketing were down in Scottsdale for the B2B Exchange, which many years, including this year kind of represents the beginning of spring conference season. This is an episode every marketing leader should listen to more than once. Grab your board. Paul: Have you? Matt: Yeah.

Top of Funnel 60

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 60

Golden Spiral

JANUARY 7, 2021

The COVID-19 pandemic shut the doors on hundreds of conferences and trade shows in 2020. Organizations hosting virtual events found that 45% of registrants attend live. 10% of registrants who didn’t participate live, attended on demand. Golden Spiral attended the RSA Conference in San Francisco in February, 2020.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Sword and the Script | B2B

NOVEMBER 24, 2020

Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic. The takeaway is, if you’re getting 50% of your registrants to attend your virtual event, you are doing better than many of your peers. >>> Give our services a try.

B2B Marketing 65

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 65

LeanData

SEPTEMBER 30, 2022

The seventh annual OpsStars Conference & Awards was conducted last week, and what an event it turned out to be. With nearly 2,000 registrants for the two-day event, it proved to be a wonderful complement adjacent to Dreamforce just a block and a half away. This year’s conference was titled, “Dawn of the Revenue Generation.”

Enterprise Management 52

Enterprise Management Account Based Marketing Marketing Analytics Tools Co-Registration 52

BenchmarkONE

NOVEMBER 23, 2018

Struggling to generate new leads for your business? It might be time to look in a new place: social media. In today’s selling market, the best places to find leads are shifting away from traditional channels. Instead, it’s in the social media arena where you can achieve your biggest growth. Let’s dig in! Share and Promote Links to Gated Content.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

chiefmartech

FEBRUARY 9, 2016

We’re 6 weeks away from the next MarTech conference in San Francisco. This is, by far, the most epic gathering of marketing technology professionals in the world to date — and the best opportunity to meet an incredible set of your peers. If you like what you read here, please register this week to reserve your seat.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. A driving force behind the company’s SUBSCRIBERS RULE! He lives in Cleveland and has not, to his knowledge, ever been bitten by a vampire—although he his cursed to roam the earth as a Cleveland Browns fan. So too with email.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

SnapApp

JUNE 2, 2017

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’re all super busy, and while coming up with new ideas can be the fun part of a marketer’s job, it’s also not always the easiest. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Martech

SEPTEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, who makes the decision? More social, more video. Chris Wood, Editor.

Multi-Touch Attribution 83

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 83

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. It takes a serious and well-considered startup marketing strategy.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. It takes a serious and well-considered startup marketing strategy.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65