6 Actionable Ways B2B Marketers Can Improve Virtual Events
Sword and the Script | B2B
NOVEMBER 24, 2020
A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic. 59% use live chat during the event.