CMO Effectiveness Marketing Mix ROI 
Martech
MARCH 2, 2023
And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling?
The Marketing Blender
MAY 4, 2021
The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. But how do you really know if your marketing efforts are successful? It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI.
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Top Rank Marketing
OCTOBER 17, 2023
This new study highlighted the challenges marketers face with webinars as well as their potential. ROI Measurement: 64% of marketers face challenges measuring the ROI of their webinars. Laura and the panel stressed that the choice of the webinar host plays a crucial role in effectively reaching and building a community.
KoMarketing Associates
SEPTEMBER 22, 2021
With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies. This could result in more budget being allocated to content marketing in the future. 2021 B2B Marketing Mix Report. Making Content Marketing Convert.
Marketing Insider Group
AUGUST 4, 2011
There has been plenty of debate about the ROI of social media. To summarize, the CMO of Kmart stated that TV is easier to measure than Social Media. In the post “ What’s Your ROI? OK, so maybe social media efforts are hard to measure, but even if they have little or no immediate ROI, would you still do social media?
Marketing Insider Group
MAY 5, 2011
What is the ROI of your marketing program? Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. This results in answers to the ROI question that may be incomplete. And are more than likely completely misleading your marketing mix decisions.
Marketing Insider Group
MAY 12, 2010
In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Because it is an easy metric to obtain.
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