illumin

DECEMBER 13, 2023

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. Open rate Open rate is another critical and popular metric among marketers. One issue with open rate that marketers should consider is that it can be inaccurate.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Litmus

MAY 11, 2021

Spam complaints are also an easy way to keep an eye on the frequency at which you’re sending to a specific segment. If you know you’ll be sending a message to a group of people that you may not engage as frequently as others, expect this complaint rate to perhaps be a bit higher than your average.

Webinar Metrics 103

Webinar Metrics CAN-SPAM Deliverability Clickthrough 103

Sharpspring

NOVEMBER 23, 2021

Email Marketing Frequency Best Practices. Email marketing frequency requires a delicate balance, as your audience will quickly unsubscribe if they don’t find your emails valuable. Email marketing frequency requires a delicate balance, as your audience will quickly unsubscribe if they don’t find your emails valuable.

Email Marketing 83

Email Marketing Planning CAN-SPAM Marketing Management 83

Sharpspring

SEPTEMBER 29, 2021

One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. Once your email campaigns start gaining traction, it’s tempting to boost the frequency. Choosing Your Frequency for Email Marketing Campaigns. What happened?

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Optinmonster

FEBRUARY 16, 2023

To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign. Email Open Rate Open rate is how many people actually open the email that you send to them.

Email Marketing 88

Email Marketing Clickthrough Click Rate Open Rate 88

Hubspot

SEPTEMBER 21, 2016

On average, retargeting emails have an open rate of 60%, convincing customers to click 15% of the times. With some research, AdRoll discovered that when running both traditional email and email retargeting, email retargeting produced 3x the open rate and 6x the clickthrough rate. 3 ) Dig into your CRM.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Hubspot

AUGUST 5, 2014

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Ex: Lead generation, clickthroughs, event sign-ups. Open Rate - Automatically calculates Total Emails Opened / Total Emails Delivered.

Planning 28

Planning Template Email Marketing Campaigns 28