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7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]

Hubspot

Clickthrough rate (CTR). HubSpot's Email Marketing Tool. With HubSpot, you can create, customize and optimize your emails without any coding or design experience. If you have an ecommerce business, consider Drip for your email marketing. You should be able to track key email metrics , such as: Open rate.

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

For example, here at HubSpot, we promoted an industry-specific piece of content — The Little Book of Inbound for Finance Marketers — on both LinkedIn and Facebook. Impressions, clickthrough rate (CTR), cost per click (CPC), likes, shares, frequency, relevance, and much more. Clickthrough Rate (CTR).

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The Ultimate Guide to PPC

Hubspot

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Google Shopping is most effective for ecommerce sites. The goal of testing your ad is to increase both your clickthrough rate and your conversion rate. It’s equal to Maximum Bid x Quality Score. Quality Score.

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Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing

Hubspot

Transactional emails are the messages you receive from ecommerce sites like Amazon.com that confirm your order and provide shipment information and other details. While we can easily theorize that thank-you emails would be beneficial to a company's marketing mix, we at HubSpot wanted to analyze just how engaging they are in practice.

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5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

Web retargeting is popular in nearly every vertical from ecommerce and travel, to B2B and entertainment. With some research, AdRoll discovered that when running both traditional email and email retargeting, email retargeting produced 3x the open rate and 6x the clickthrough rate. 5 Proven Tips to Keep Leads Engaged With Retargeting.

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The Scoop on Facebook Mobile Ads: Are They Working? [Data]

Hubspot

Here's what some advertisers are experiencing, as reported by Mashable: Nanigans (a company that purchases Facebook ads for clients) has experienced clickthrough rates on Sponsored Stories that are an average of 12 times higher on mobile than on desktop on average (similar to the preliminary data we covered back at the end of June).

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Why You Might Want to Be More Negative in Your Marketing

Hubspot

This tactic is particularly popular with savvy ecommerce shops, too -- ModCloth, for instance, frequently sends me emails letting me know that an item I like is so popular, it's almost out of stock. "Oh I totally signed up. Everyone else is snagging it!