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Zero to Hero: A Content Marketing Guide for Brands That Are Just Getting Started

Scoop.it

According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). They also work especially well on eCommerce websites or below product descriptions on your store. This is one of the primary reasons why it’s worth investing in learning to blog properly.

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Social media’s soaring popularity is helping thousands of online brands, especially eCommerce and small business owners. Deals and discounts are other factors that drive sales, especially in eCommerce. Like email, you can use social media to reach your target audience. In fact, 43% of people use social media to research before buying.

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

For an ecommerce site, you'd equate conversion to a completed online sale. And it’s worth noting that you must evaluate a number of other metrics within your email campaigns – like click-through-rate (CTR) – to get a better understanding of how well it’s working. How often do visitors complete goals you've set based on internal KPIs?

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The Ultimate Guide to Google Search Console in 2018

Hubspot

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. What’s CTR? Search type.

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10 Email List Management Software Tools to Grow Your Brand

Hubspot

Using email management tools is an easy way to analyze metrics that you don't have time to collect yourself, like CTR subscriber count. HubSpot's email marketing is a part of the Professional CRM. HubSpot also offers A/B testing and analytics, so you can be confident in your email campaign as you send and track it.

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7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]

Hubspot

Clickthrough rate (CTR). HubSpot's Email Marketing Tool. With HubSpot, you can create, customize and optimize your emails without any coding or design experience. If you have an ecommerce business, consider Drip for your email marketing. You should be able to track key email metrics , such as: Open rate. Unique clicks.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.