Remove Click Rate Remove Clickthrough Remove Hubspot Remove Long Tail Marketing
article thumbnail

How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants.

article thumbnail

"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late

Hubspot

Click the small box in the lower right-hand corner to apply the formula to the remaining rows. Click “Apply Conditional Formatting” → “Highlight Cell Rules” → “Less Than” and insert “0.”. Any lower, and it won’t get clicks, rendering this strategy pointless.). CTR: Clicks divided by impressions. A:B, 2, FALSE).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Smart Ways to Keep Up With Google in 2017

Hubspot

There are many new elements on Google search engine results pages (SERPs) that make it harder to generate clicks. Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. 2) Evolve your keyword targeting strategy.

Google 28
article thumbnail

How to Run a Last-Minute Holiday Campaign Using PPC

Hubspot

PPC, which stands for pay-per-click, is essentially paid advertising in search engines , displayed as the ads appearing in the top and right side of your search results. You can set up a campaign , and within a few hours, people will be able to see your ads and click through to your website. You guessed it. What Is PPC?

PPC 28
article thumbnail

Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. When conducting keyword research, many SEO professionals fail to capture high-value long-tail keywords with strong user intent.

article thumbnail

Want to Dominate Organic Search? How Blogging Can Help

Hubspot

Because examining important topics from multiple angles allows you to naturally target a variety long tail search terms. Posts that include this authorship information often benefit from better clickthrough rates, too -- probably because a pretty picture is impossible to resist. ;-). and keywords.

article thumbnail

Creating Quality Content in 2019 (For Search Engines and People)

Moz

Form a long-tail keyword. A good rule of thumb is to focus on one long-tail keyword per blog post. A long-tail keyword is a very targeted search phrase that contains three or more words. And why should you focus on long-tail keywords for blog post titles? Think about how you read things online.