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New Gmail and Yahoo Spam Prevention Requirements and How Email Marketers Can Prepare

BenchmarkONE

The more your emails get marked as spam, the worse your email deliverability can get over time. These new policies will go into effect in February 2024. in order to stay aligned with these new policies. Not only does it mean your message didn’t make it to your recipient, but it could set you up for failure later on.

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The 6-Step Unicorn Startup Blueprint: How Tech Superstars Break the Mold

Zoominfo

As of September 2019, there are over 400 companies classified as unicorns, up from around 300 at the start of the year ( source ). The next step in the startup lifecycle is developing an effective go-to-market strategy. Break large projects into bite-sized chunks focused on quick deliverables. Step 4: Secure financial backing.

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Delivering Ep. 15: How Gmail Detects Spam and Some Industry News

Litmus

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. Would setting up these different addresses improve deliverability to Gmail? Episode Transcript. I’m your host, Jason Rodriguez.

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The Ultimate Guide to B2B Marketing in 2019

Hubspot

Effective marketing is difficult to get right. The biggest determinant of effective marketing, however, is your audience. By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. B2B vs B2C Marketing.

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[Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns

Adobe Experience Cloud Blog

According to Return Path, a marketer typically has a list of customers or subscribers with as many as 25-50% of these people classified as “inactive”. Segmentation for increased effectiveness. Instead, use whatever information you have on your subscribers in order to create a personalized, one-on-one message. Get emotional.

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How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

A tall order, CMO, a high bar set right upfront. Who needs to be nurtured with special communications and “managed closely” in order to ensure their buy-in? There is no one, standard decision-making model, which effectively describes the method a team will use to make decisions. Not easy, but oh, how necessary. Strategize.

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100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

Effectiveness of Email Marketing. The conversion rate for order follow up email campaigns is a healthy 5%. [50]. The conversion rate for order follow up email campaigns is a healthy 5%. [50]. Sending 3 abandoned cart emails results in 69% more orders than a single email. [54]. Challenges in Email Marketing.