Social Media’s Common Denominator
Wondering Out Loud
MARCH 27, 2009
I knew I couldn’t agree with his assertion, but, then again, I wasn’t sure how to make a case to the contrary. But if we strip away obvious differences, I believe the case can be made that talking about gum and ERP software are more similar than you might think. Whether the market is B2B or B2C they are both, in the end, P2P. The company uses Twitter to promote their specials and communicate directly with customers and employees.