Social Media’s Common Denominator

Wondering Out Loud

I knew I couldn’t agree with his assertion, but, then again, I wasn’t sure how to make a case to the contrary. But if we strip away obvious differences, I believe the case can be made that talking about gum and ERP software are more similar than you might think. Whether the market is B2B or B2C they are both, in the end, P2P. The company uses Twitter to promote their specials and communicate directly with customers and employees.

Contify Deploys News Feed APIs to help Payments and Forex App Drive User Engagement; Delivers Contextual News on Niche and Unique Topics at Scale

Contify

Contify has published a case study that illustrates this solution. About Contify Contify offers an AI-enabled Market and Competitive Intelligence solution that tracks information on competitors, customers, and industry segments.

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Insiders

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Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

Michael Brenner: It really comes down to any company that’s trying to reach new customers. love talking to them about how content marketing, as opposed to advertising, is a way to gain more customers as opposed to spending your way to get there. It doesn’t have to be expensive, and in many ways I think marketing for small business is at an advantage because they can tap into the customer service rep because he sits right next to you.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

A good case study for the data privacy problem is Blockstack , a network built on blockchain that touts itself as “a new internet for decentralized apps.” This P2P network that Skycoin miners power, known as Skywire, will be the foundation for messenger protocols, apps, and other common functions of the current internet, with one big exception: All user data will be encrypted and protected. Publishers are compensated by both consumers and advertisers.

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

And the nature of editorial outlets is that most published pieces will be out of date after a year. Sharing good content provides values for your customers, and it’s not necessary to rehash an entire article if you agree with most of it — you can just send readers to the original source.

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Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

The way customers buy today is very different from how they made purchase decisions 15 years ago, of course. The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. By the time a customer reaches out so a sales person their purchase decision is almost 60% complete , often having already made their mind about what they will buy. B2B customers today use an average of 7.6

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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). This is most often in relation to platforms like Pinterest or Instagram but, in reality, that’s not always the case.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. This applies to all content you publish, which is why you need to know your niche audience and buyers before you start sharing content willy-nilly. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. Recap of Social Media Day San Diego: Our thoughts and Reactions.

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. Finally, we talk about his book, Rehumanize Your Business , and the importance of customer experience as a whole. Sometimes it’ll just be a talking head, just reiterating, “Thank you so much for being a customer.

Video 40

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. Finally, we talk about his book, Rehumanize Your Business , and the importance of customer experience as a whole. Sometimes it’ll just be a talking head, just reiterating, “Thank you so much for being a customer.

Video 40