Industrial Marketing Today

JUNE 29, 2010

It will help build a deeper one-on-one relationship based on credibility and trust instead of suspicion and friction caused by traditional push marketing tactics. We are all used to seeing case studies and they are powerful marketing content. Add a new twist to this old workhorse by telling your story in different ways.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 13, 2010

I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports. What forms of marketing content are you using to meet the needs of your customers and prospects through the buy cycle?

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

Use case studies to demonstrate tangible results. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. It is all about the customer and not you and your company.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. What do you do when the bulk of your marketing content, with the exception of case studies is product focused?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Online Marketing Institute

JANUARY 25, 2010

BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10 « In Your (North) Face Tactic Lust » 7 Responses to “Re-casting How We Think About B2B Marketing Automation&# Paul Barsch says: January 21, 2010 at 12:57 pm Hi Adam, 100% agree on need for marketing automation.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Be sure to give your audience a way to subscribe to get updates either via RSS or email.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

Scoop.it

MARCH 11, 2021

Case studies. Automatic content import using RSS or a sitemap. Lead generation forms and integration with Mailchimp. Instead, it’s a standalone page you own where you can add both your original content and content from third parties, in many different formats, such as: Blog posts. Infographics. Whitepapers.

Curation 67

Curation Advertising Agencies Press Content 67

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Anything Goes Marketing

FEBRUARY 21, 2009

In one example, I have a client that promoted different case studies based on the industry that was specified in the sign up process. Pull in content from RSS feeds: I've outlined this concept in an earlier post Latest Trends in Email Marketing: RSS and Calendar Reminders. Have you tried any of these techniques?

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100