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The Best Email Deliverability Guide Ever

Act-On

And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. Or getting stuck in SPAM folders, never to fulfill their destiny? Email deliverability is an entire strategic element of email marketing that you need to consider. The marketer looks confused. We’ve got you.

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Building Demand: Email Marketing isn’t as Dead as They Say

LeanData

Let’s talk about email marketing. A lot of people are discussing how email stats are dead. With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. We need to adapt, evolving the actions we take and the stats we track. They aren’t trustworthy.

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Top 10 Mailchimp Alternatives in 2020 (In-Depth Analysis)

SendX

Mailchimp is a good option only if: You need a ‘Forever Free’ Plan: Another major plus for the beginner marketer. Mailchimp has a free plan which can help you get started. While this is extremely limited, considering the fact that you're paying for unsubscribes as well, it's still a barrier-free way for email marketers to get started.

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Busting 12 Myths about Marketing Automation Tools

Hinge Marketing

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team.

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Nine Signs Your Demand Marketing S**t Is Broken

ANNUITAS

Yet amid this type of environment, the macro-level situation can make it harder than ever to assess what is actually uncontrollable market conditions vs. what is truly broken in your go-to-market approach. This can make it hard to fix problems and hard to refocus your efforts.

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

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5 Things You Didn’t Know About Outbound Lead Generation

Valasys

But trust me, it can effectively reach out to those untapped markets when done right. What are the Stats about it? Outbound marketing can be a highly effective way to build relationships with potential customers and expand your customer base. Maybe it’s time to try Outbound Lead Generation!